Amazon's display rules have changed! This should be taken seriously

Recently, Amazon has made some major adjustments to the detail page. The main image on the detail page will enlarge the following images and display them below!

The previous display logic was that, except for the first main picture, all other pictures were arranged as super small thumbnails next to the main picture. This difference is quite obvious. In the past, the content of this row of small pictures could hardly be seen clearly, and if you wanted to view it, you had to click on it with the mouse.

Now this mode has greatly increased the display area of ​​thumbnails. It can be said that you can see the content of the small pictures without clicking them. It is very user-friendly for consumers, but it has a different meaning for sellers. In the past, when the thumbnails were small, the following detailed pictures might not be designed or detailed. Now all pictures and videos will be displayed in a large area in the details, and sellers have to handle all the picture information well.

In the past, the more mainstream practice was to put the complete product in the main picture. This had to comply with Amazon's main picture rules, so there weren't many tricks here. In the positions of the following pictures, everyone would put some details and usage scenarios, etc. At this time, most consumers who clicked on the following pictures would click in to view them separately, so the connection between the following pictures was often not taken seriously by sellers.

After the thumbnail has been changed, the importance of the following pictures has been significantly increased, and they can be viewed without thinking about them. Many consumers will not click on them, which puts certain requirements on the connection between pictures. For example, if the following pictures keep the same design language, the consistency will be much better ; or if detailed instructions on how to use the product are gradually added, one picture at a time, consumers will quickly understand the product, which will have a huge impact on conversion.

Currently, this feature seems to be only available under some home products, and most other products are still old versions. It is estimated that Amazon is still testing the effect of this display method. I think this feature is a positive feature for both sellers and buyers, and it is worth promoting on a large scale.

There is also a new change that has been rolled out to all major categories. The discount percentage of the struck-out price will now be displayed on the search page!

I have seen this change implemented in clothing, 3C and home furnishings, and I guess many sellers have noticed it. Now next to the listing price on the search page, the strike-through price discount ratio will be displayed, and the font is so huge that it exceeds the price.

The large font and eye-catching color make it hard not to notice. The struck-out price has previously only been displayed on the details page, and it was in small gray font and was not noticeable at all.

This change has increased the discount ratio of the strike-through price so much. It is really necessary to set a strike-through price. This setting is not difficult. Just fill in the manufacturer's suggested retail price on the editing page of the listing in the background . The corresponding English name is Manufacturer's Suggested Retail Price. Once set here, the pre-discount price, that is, the listing price, will be displayed on the foreground, and the discount percentage will be automatically calculated and displayed. If there is such a large discount percentage on the search page, the conversion rate and click-through rate will definitely increase.