Amazon’s stock price has plummeted one after another. Where will its operations go this year?

Amazon's stock price has been plummeting in the past two days, hitting the worst since 2018. The decline has exceeded 12%, second only to 13.4% in 2018 in Amazon's history.

Our stock market is not far behind. A-shares plummeted across the board on Tuesday, with more than 4,000 stocks in the two markets falling. All major indexes fell by more than 2.5%, and basically closed at the lowest point. All stocks were in the red, and market confidence fell to freezing point.

Most analysis agencies believe that the reason for the global economic downturn is the recent turmoil in Ukraine, which has made the relationship between Europe and the United States and the China-Russia alliance full of gunpowder and huge uncertainty. This has dealt a blow to the global financial market and is the direct cause of the general plunge in stock markets around the world since this week.

Especially for companies like Amazon, whose business is highly dependent on international trade, they are also the most affected by the tense international situation. China, Russia, Europe and the United States are all among the top economies, and no one can stand it. But then again, other e-commerce platforms have not fallen as hard as Amazon. Is there any other reason?

In fact, there is another thing. Amazon is about to release its Q4 2021 financial report in a week.

Originally, Q4 is Amazon's traditional peak season. The performance of Q4 in 2020 was amazing. The sales in Q4 at that time set a record for the first 100 billion quarter in Amazon's history, and the net profit exceeded 7.2 billion US dollars, an increase of 121% compared with Q4 in 2019!

However, I have to say but, the Q4 of 2021 is obviously not so brilliant. Not only the sellers' reaction is extremely dull, but even Amazon itself has not boasted about its sales and has not released official sales data so far. The entire industry is waiting for Amazon's Q4 financial report to find out, and many analysis agencies have given very pessimistic predictions. As the date of Amazon's Q4 financial report is getting closer, Amazon's investor sentiment is getting lower and lower, which is the fundamental reason for Amazon's recent stock price plunge .

And that’s not all. Netflix released its Q4 financial report last Thursday, showing very poor subscription data and revenue, causing its stock price to plummet nearly 22% after the opening on Friday. If Amazon’s Q4 financial report is not good, the outcome will not be much better than Netflix.

The Q4 financial report is not only related to Amazon's stock price, but also has very important business guidance significance for our sellers. What is the effect of Amazon's peak season? Is the traditional e-commerce rhythm that relies on the year-end peak season to make money still effective? This Q4 financial report can give us a lot of information, so don't miss it. Amazon plans to release the Q4 financial report on February 3 , which is early morning on February 4th, Beijing time. After the new year, I will analyze this significant financial report with everyone in our seller group in time. Sellers who are not in the group yet, remember to scan the code and note to join the group!