Amazon implements new product regulations! Products that do not comply will be removed from shelves for rectification

If Amazon sellers want to expand into the European market, various compliance certificates and VAT compliance have always been a headache. Recently, Amazon has announced a new regulation requiring all European sellers to comply with the updated REACH regulations and upload corresponding compliance test reports and certificates for eligible products, otherwise they will be removed from the shelves!

REACH is a standard related to the heavy metal content in commodities. According to the EU's REACH regulations, if a product is found to contain excessive amounts of certain heavy metals, it will not be sold.

For products in certain categories, Amazon will require sellers in these categories to upload REACH compliance declarations or test reports.

Jewelry and imitation jewelry worn around wrists and ankles, such as bracelets and anklets.

●Jewellery and imitation jewellery, such as necklaces

Jewelry and imitation jewelry that pierces the skin, such as earrings and piercings

Jewelry and imitation jewelry on your fingers and toes, such as rings and toe rings

The official meaning is that, except for the above products that must provide REACH test reports, other products are not required to upload reports, but still need to comply with the above heavy metal standards.

Amazon reminds sellers in the background that all products on the European site may undergo physical testing (spot checks) from Amazon or market supervision agencies. If a seller is selected, the seller will be asked to provide more information (REACH compliance report). In serious cases, the seller’s products may be temporarily suspended and then resumed after the compliance report is in place.

Please note that this random inspection issue applies to all products, not just jewelry and accessories . According to the official website of the European Chemicals Agency (ECHA), the relevant EU department, many daily categories such as cleaning products, textiles and clothing, furniture and electrical appliances are likely to exceed the standards.

Currently, ECHA will accept and evaluate the compliance of individual REACH registrations, and Amazon's backend also accepts a declaration of compliance drafted by the manufacturer. In addition to including several heavy metal tests required by the REACH regulations, the declaration also needs to declare any substances of very high concern (SVHC) contained in the product.

This statement can be self-certified by the manufacturer following the steps on the ECHA official website, or it can be issued to the manufacturer by a compliant third-party testing agency. Therefore, if you are a seller with your own factory, you can first go to the ECHA official website to check the relevant information, while other sellers need to talk to their suppliers about this certification issue.

Although the European site has numerous compliance certifications, compared with the US site where the epidemic is raging, the prospects of the European site are still worth looking forward to, especially since the European economy is recovering rapidly recently.

Throughout August, the eurozone's economic growth rate has reached the fastest growth rate since mid-2018. The European Central Bank has also introduced a 1.35 trillion euro post-epidemic economic stimulus plan, which is expected to gradually apply the subsidy budget to various industries before 2021.

Therefore, sales on European sites are increasing steadily, and logistics problems are not as serious as in the United States. As the epidemic in the United States continues to peak, the growth and recovery of European sites may be better than that of the United States for a long time in the future. Many sellers are more willing to expand their business to the European continent at this time.