November is often the month with the highest daily sales for sellers. Why? Because Amazon sellers’ two big days, Black Friday and Cyber Monday, are both in November. Sellers went crazy on Black Friday last Friday. To see how everyone performed, you can check out the fastest Black Friday battle report released by Alice last Saturday. Click the link below to review. Fastest! Amazon Black Friday report... Black Friday offline live This Black Friday, consumers’ enthusiasm for offline activities remains unabated, but for us Amazon sellers, the online Black Friday activities are a little lacking. The sellers and Alice generally said that the flash sales on that day did not perform well. The reason is that Black Friday was originally an offline shopping festival, and it was later expanded to online with the rise of e-commerce. It seems understandable that the online performance is not as popular as the offline performance. So how is Cyber Monday, known as the e-commerce version of "Black Friday", performing now? Let’s first look at the data from third-party agencies Adobe Insights, a market research firm, revealed on Monday morning (November 26) that as of 10 a.m. Eastern Time, consumers had spent $531 million online. Cyber Monday sales are expected to reach $7.8 billion by the end of the day, making it the largest online shopping day in U.S. history. At the same time, the popularity of Cyber Monday led to a general surge in the stocks of e-commerce companies. In addition to Amazon, which took the lead with a 5.28% increase, the used car e-commerce platform Carvana rose 5.65%, Etsy rose 6.54%, and Wayfair rose 3.46%. It looks good, doesn't it? Then will the real seller feedback be the same as Alice's Black Friday report last time, where the platform sales hit record highs, but the sellers reported very cold sales? A little better than Black Friday, this should be able to summarize the performance of most sellers on Cyber 1. It seems that as an online-only flash sale festival, Cyber 1 still has considerable advantages. In the previous Black Friday report, Alice also said that everyone can look forward to the performance of this year's Cyber 1. As a responsible sharer, Alice also paid special attention to the performance of each student on Cyber 1 today. → ← Both of the small vendors have achieved the achievement of doubling their sales today. They have opened the door to their own operations with the help of the big promotion festival. Their future will become smoother and smoother. At the same time, there are also sellers among Alice’s students who have quietly received huge sales. This seller who has made a fortune in silence has learned a lot from Alice. He has only one listing in his entire store and has mastered the skills of refined operations to perfection. After looking around, the conclusion is the same as that of Black Friday. Although the overall performance of Cyber Monday is better than that of Black Friday, the gap still exists. There are also sellers whose performance is similar to that of Black Friday, or even worse (although it is relatively small). This also confirms what Alice predicted in the previous Black Friday report: sellers who take the route of refined operations will have an easier time, while the black technology and fake order-stuffing factions that have been suppressed by the platform will gradually be marginalized by Amazon or even eliminated. |
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