[Dark Horse] How did it dominate the Amazon red ocean category for two months?

Let’s first look at this product

It is a blanket that can be worn on the body.

Some novelties but put it in Home or Clothes category

There are still numerous competing products and endless price wars.

And this seller is obviously a veteran with ideas

He positioned his products as outdoor products

The major category selected Sports & Outdoor

Let's use software to pull this product

And related competitor data

In addition to the intrusive sink cover and memory foam mattress

All other competing products are in the Home category

What are the results of selecting Home category for similar products?

You can imagine it by looking at the ranking and expected sales.

How fierce is the battle in this category?

The Outdoor category has saved a red ocean product.

This is the key step for this seller to successfully top the list

Of course, this outdoor activity is not just a random choice.

We observe this listing and the content of the competing products

I found that this product has many things suitable for outdoor categories.

▼We also produced a product video with an outdoor scene as the cover

Most of its competitors do not have A+ pages.

No usage scenarios are included in the main image.

Our dark horse listing in terms of content

It sets the gap with the same competitors.

In addition to the overwhelming content

What other operations did our dark horse listing use to build BSR?

Although the number of reviews is slightly smaller

But the star rating is still relatively healthy

Put your listing on the research website

Check the health of the review

The algorithm determines that more than 60% of the reviews are unhealthy

That is to say, most of the reviews are operated by the sellers themselves.

Let’s sort the reviews

Take a look at the first few reviews

The early reviews clearly showed

This is a deliberately manipulated comment.

After a lot of clicks on Helpful

These earliest VP comments

It still occupies the top positions in the default review ranking.

These algorithms determine the quality of reviews

Not only can the listing gain more traffic

The most helpful thing is that it can effectively encourage customers who are waiting to see to place an order.

If the selection of advantageous categories is based on the vision and strength of the seller,

Then the maintenance of the Review can reflect his attitude

Let’s look at his competitors.

The one-star review from 24 days ago is still online

In the Recent Reviews section on the side of the product page

Looking at the content and seller information, we are basically sure

It was a malicious negative review.

No active use of clicks on Helpful and new positive reviews

Let's suppress this one-star review

This will not only seriously affect the flow of algorithm allocation

It will also discourage customers who are waiting to see it.

Looking back at our dark horse listing

Stable but irregular review speed (avoiding review)

Keep using Helpful to keep your quality comments on top

Actively and effectively maintain Review

Maximize the effectiveness of the assessment

Taking all the above factors into consideration

It can be seen that the reason why our dark horse listing can be

Stand out from the competition

Means and attitude are indispensable

What can we sellers learn from this dark horse case?

In addition to a positive attitude

Most important fabric blanket products

The strategy of listing in the Outdoor category has given us ordinary sellers a new product idea

Combined with the mermaid blanket that was popular some time ago

Can we sellers use another magical angle

How about entering the fiercely competitive red ocean market?

Leave it to the sellers to think about