The homepage is invalid without negative reviews! The product is banned from sale! Did my brother-in-law secretly change the algorithm again?

After Prime Day ended, Amazon launched the " Holiday Dash " event, announcing that this year's shopping season would be advanced by nearly a month.

And during this important peak season, my brother-in-law is causing trouble again.

Recently, many sellers have reported that paying a service provider to make a homepage with no negative reviews has had no effect . The negative reviews are increasing rapidly and are almost taking over the homepage!

For this reason, many sellers asked the service providers for an explanation. The service providers said they had taken action, but the negative reviews were still on the front page .

According to feedback from sellers, the effect of having no negative reviews on the homepage has not been good recently. There are cases where the operation has been going on but there has been no change in the ranking, and there are also cases where the ranking went up in the early stage but the reviews went down again in the later stage.

Why does this happen suddenly?

Some sellers believe that it is because of the arrival of the peak season, and my brother-in-law has started to crack down on illegal operations , so the service provider's operations are not working.

Some sellers also suspect that the likes are too frequent , exceeding the normal standard. Because a large number of likes are concentrated in a short period of time, they think the manipulation is too obvious and can be easily detected by the Amazon system.

More sellers who encounter similar problems speculate that the weighting algorithm of Amazon reviews has changed .

These sellers believe that it is very likely that Ma Xu secretly changed the algorithm for giving likes. One seller reported that since last month, giving likes has no effect on review rankings, and it seems that Amazon has weighted negative reviews again.

Regarding this statement, the editor also asked an industry insider, who said that the current evaluation algorithm should have been changed and the weight of likes has been reduced.

However, the claim that Amazon secretly changed the algorithm is just speculation by sellers, and there is currently no actual evidence.

In addition to secretly changing the algorithm, Amazon also banned the sale of these products.

Recently, a Halloween product on Amazon was strongly boycotted by foreign consumers. Amid strong public criticism, Amazon UK removed these products from the platform.

Here are the product pictures:

Consumers said the severity of the epidemic should not be joked about and the products were offensive.

In response, an Amazon spokesperson said: "All sellers must comply with our selling guidelines. Otherwise, sellers will be subject to any penalties, including possible deletion of their accounts. The platform is removing the product."

It is understood that similar incidents occurred as early as early October . The following are coronavirus masks sold on Amazon recently. In addition, more similar products in different colors and slightly different shapes are sold on the platform.

Currently, most of the products have been removed by Amazon .

Amazon said the removal of the products from the e-commerce site will take place on December 21 .

The second half of the year is the peak season, so sellers should be more careful and not do too many tricks, otherwise you will easily be beaten by your brother-in-law and end up losing more than you gain!