Five links and ways to get them for off-site promotion on Amazon

1. ASIN link (dp link)

Also called dp link, it is a link commonly used by sellers and is also the link that most people send to group owners or bloggers.

Format: site/dp/ASIN

For example, the product TJ.MOREE Bathroom Shelves, its ASIN is B07VBD***, then its dp link is https://www.amazon.com/dp/B07VBD***

If it is a Canadian site, the previous site is: https://www.amazon.ca

2. Authoritative links

The canonical link is a link generated by Amazon for search engines. Using this link can help sellers include keywords, making their products higher in the ranking and easier to be searched by customers.

Format: site/5 keywords/dp/ASIN

Example: TJ.MOREE Bathroom Shelves

The authoritative link is: www.amazon.com/TJ-MOREE-Bathroom-Shelves-Mounted-Floating/dp/B07V****

How to obtain :

1. First, go to your listing details page, right-click and select view page source, or press CTRL+U

2. After entering the page source, press CTR+F, then fill in the box in the upper right corner: Canonical, and then click Search.

3. Social media links (gp links)

You can set 20-80% off, which means generating an influencer promotion link through the promotional position of the Amazon backend, obtaining a unique marketing page, and sharing it with buyers through social media, email, and celebrity marketing.

This is also the most commonly used link by sellers, and the only link with a landing page!

But not everyone can enjoy this privilege. Only branded Amazon sellers have the opportunity to have the access to create social media links.

Example: https://www.amazon.com/gp/mpc/A32Z3R****

How to obtain it: Amazon backend - Manage promotions - Create social media promotion codes - Set discounts - Click to view, and you can see the gp link in the above format.

4. Keyword short links

For example: the link is very long, and then it is converted into a short link and sent to the administrator. It should be noted that Amazon is now very strict on the manipulation of searches. If it is used for off-site purposes, it is easy to receive a warning letter from Amazon.

How to obtain:

Open the Amazon search page and search for keywords, then find the corresponding listing from the search results. The link of this page is the keyword link, which is then converted into a short link and sent to the administrator. Placing an order with this link is helpful for keyword ranking.

This can be achieved with software, H10, and plug-ins

5. Affiliate Links

It refers to the short link created by celebrities or bloggers through the Amazon Alliance. After the customer places an order, the celebrity or blogger can obtain a 4%-10% alliance commission returned by Amazon.

Example: https://amzn.to/3cascPN

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