How to find Amazon influencers to shoot product videos? How to drive traffic to product links?
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How to find Amazon influencers to shoot product videos? How to drive traffic to product links? 1. Introduction to Amazon Influencer Program (1) The Amazon Influencer Program is a way for Amazon to leverage the growing trend of influencer marketing to drive sales. The program itself is actually an upgraded version of the Amazon Affiliate Program, as it requires approval to join and creates its own dedicated page and separate Amazon URL link for influencers. (2) Amazon influencers use product videos and photos to introduce, praise and recommend products. If a buyer buys the product link recommended by the influencer, Amazon will return 1% to 20% of the sales volume to the influencer as a commission, thereby achieving the purpose of attracting traffic to the product link and promoting sales. Note: Amazon supports off-site traffic generation, such as distributing coupons in Facebook groups, or posting videos through influencers or YouTubers. It is not against the rules to post videos through influencers in the correct way.
1. For sellers, influencer videos are equivalent to product buyer shows, which better display product features and product installation steps, which can increase purchasing desire and reduce after-sales problems caused by incorrect use; 2. The videos uploaded by Amazon influencers using their influencer accounts will be displayed in the videos section of the product page and on the influencer’s personal Amazon homepage as products that the influencer recommends for purchase in the long term; 3. There is a probability that the video will be linked to the competitor's product page by the Amazon algorithm to divert traffic, thereby bringing greater exposure and conversion rate. 3. How to find celebrities on the site: (1) Amazon front desk Search for FoundItOnAmazon and you will be taken directly to the Amazon influencer page, as shown below. Click on it to see the Amazon influencer pages for various purposes. Some influencer pages will have social media contact information such as FB and Instagram. Continue clicking to jump to the social media platform to contact the influencer directly. If you encounter an Amazon influencer page that does not leave social media contact information, you can search for the account name on other social media platforms and most of them can be found. (2) Amazon Live Go to the Amazon live page to watch the live broadcast of celebrities, and find social media contact information to get in touch. 4. How to find celebrities outside the station: (1) Social media platforms such as Facebook, Instagram, and YouTube Search on social media platforms such as Facebook, Instagram, and YouTube: AmazonLive, amazonfins, Amazoninfluencer, amazonaffiliate, #founditonamazon, #amazonambassador, etc. Search for Amazon influencers on outsourcing platforms such as Fiverr
1. Charges The fees charged by different influencers vary greatly, ranging from tens to hundreds of dollars. Some influencers also charge extra for uploading videos to YouTube, Facebook, and Instagram. 2. Red celebrity video delivery period Amazon influencers are very busy. Some of them receive 20 items a day. There are not many female influencers certified by Amazon and they are even busier. Generally, influencers complete the shooting within 14 days after receiving the goods. After the shooting is completed, the influencers directly upload it to the Listing Viedos page. After uploading, Amazon will review it and it will be displayed in about 3-4 days. |
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