Instagram Shop may introduce advertising features! Currently in testing

It is learned that Instagram is testing a new advertising model recently, introducing advertising functions into Instagram shop. Currently, this feature is only tested among US advertisers and is expected to expand to other markets in the coming months.

It is reported that this feature allows advertisers to promote their products through a carousel of pictures. Of course, this dynamic is only available on the Instagram mobile app.

As with all ads shown on other apps, the number of ads an individual consumer sees will depend on how they use Instagram and how many people have “shopped” within the Instagram tab. Instagram tracks a variety of factors for this ad format to ensure that the user experience isn’t impacted by oversaturation with ads.

Instagram is a social e-commerce platform jointly launched by Facebook and Instagram last year. The platform covers some popular product categories that Instagram users like to buy, including beauty, home decoration, pet products, travel, etc.

Editor✎ Irene/

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