These two core points of advertising optimization are very important!

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①Keyword relevance

This is easy to understand. It means that the buyer wants to use this keyword to search for the product. If you are not sure about this keyword, just search it at the front desk. This is also easy to operate. Anyway, you have to search for all the words you type.

If there are core keywords and the products have specific names, it is easier to determine the relevance between keywords and products. However, this is not the case for some products, such as toys and gifts. These two categories are more difficult to operate, and the attributes and categories of keywords must be divided.

In summary, the first step in advertising optimization is the relevance of keywords. If the relevance is correct but the conversion rate is low, then it is not a problem with the advertisement, but a problem with your product and listing. You must be clear about this.

②Display format

This depends on the position of your ad: whether it is based on keywords or videos, or positioning and display. Different products have different effects, and you need to try them to know . I don’t have a standard answer in my mind, I only know how it performs in my hands, and I must know it through testing.

For example, I sell a 4-piece set of products, but the more popular products on the market are 2-piece sets, and the price is not much more expensive than the 2-piece set. In this case, I usually use more targeted advertising, and specifically put it below their 2-piece sets.

For example, if my product design is attractive and the color is visually impactful, then video ads and display ads will definitely be the first choice.

There are many more, for example, the toy category also needs to be compared with others through display optimization. This is a small optimization.

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