Come and try it! Three major channels for on-site promotion

text

Traffic is very important to Amazon sellers. Without traffic, it is like having no water. Traffic is crucial. Without traffic, the store has no guarantee of conversion. Today, I will briefly introduce the three main channels for on-site promotion.

Create the perfect listing interface

category:

The first step to creating a perfect listing interface is to choose the right category. The correct classification can greatly improve the matching degree of customers looking for products.

title:

The product title is now different from the previous fixed pattern. Some experienced experts have summarized and summarized the title writing method based on their own experience and channels, and summarized it as: "central keyword + important selling point of the product + central feature of the product". The title should display 2-3 different central keywords.

describe:

It is worth noting that in the five-point description of the product, the core selling point of the product must be placed in the front position and should echo the product image to show the characteristics of the product. In addition, it is also necessary to highlight the points that customers generally leave bad reviews for, highlighting the seller's differentiated competitiveness.

CPC advertising on Amazon

Advertising is one of the important ways to increase traffic on Amazon. Good advertising can bring considerable traffic to your products. Use Sponsored Ads to optimize the keywords (Search Terms) of your listing products.

When a novice seller first starts advertising on Amazon, it is recommended to use Automatic targeting to see which keywords have the highest conversion rate (go to Reports > Advertising Reports). This is because some words have a high search rate but do not convert into sales, which wastes budget.

So after testing, add keywords with low conversion rates to negative keywords. Create a new manual targeting ad group with words with high conversion rates and increase the bid click budget to achieve the best ad conversion effect.

Finally, whether you choose keyword targeting or product targeting, you must have a list of advertising keywords or a list of competitor products to track.

Amazon in-site activity report

Best Deal (BD Flash Sale/Weekly Flash Sale): Participation in BD Flash Sale can only be done through the Merchant Manager. It usually lasts for 2 weeks and covers the US and Japan sites.

Lighting Deal (LD Flash Deal): LD Flash Deal is divided into two types: limited time flash deal and 7-day flash deal. The difference between the two lies in the activity time and charging standards.

Deal of the Day (DOTD): This flash sale lasts only one day. It is an event that Amazon officially invites sellers to participate in. There are only three ad slots per day, which is extremely rare. When you open the Amazon App on a mobile device, the first thing that is displayed is Deal of the Day.

<<: Facing the "cold winter", should Amazon sellers move forward or escape?

>>: These two core points of advertising optimization are very important!

A large number of sellers triggered the second-instance video verification! Accounts were blocked and cross-sites were implicated!

I sigh deeply and wipe away my tears, lamenting ho...

Come and try it! Three major channels for on-site promotion

What is AMZ Refund? AMZ Refund Review

Target's peak season traffic increased by 6.2%! Surpassing Walmart and Best Buy!

What is eCommerce website terminology? ECommerce website terminology review

Pinterest's Q1 net loss widened to $209 million, and its stock price fell 8% after the market closed

How did Shopee’s top sellers achieve growth from 0 to 1 within half a year?

Etsy Q4 revenue exceeded expectations, with 92 million active buyers

Product selection sharing: 10 creative lighting products

What is iMile Middle East e-commerce logistics? iMile Middle East e-commerce logistics review

What is the Shopee order uncompleted rate? Shopee order uncompleted rate evaluation

How to check Amazon's off-site orders? (Recommended collection)

Recommend

A large number of Amazon sellers' products have been removed from the shelves! The reason is...

What is Postling? Postling Review

My brother-in-law was blackmailed?! The president of the United States was involved...

12 little-known facts about Amazon that 70% of operators don’t know

Walmart launches new creator platform to promote social e-commerce in peak season

What is Cdiscount? Cdiscount Review

A large number of sellers triggered the second-instance video verification! Accounts were blocked and cross-sites were implicated!

Amazon's new algorithm COSMO, collectible

What is Qianzhihe Overseas? Qianzhihe Overseas Review

Big online shoppers of furniture! Insights into the consumption preferences of American millennials

Bad news! Amazon's latest changes! All sellers' products are affected

Breaking news! Lost Amazon shipments are being auctioned off?

Walmart announces acquisition of Volt Systems to strengthen supply chain management!

What is Volusion? Volusion Review

What is Amazon Backlinks? Amazon Backlinks Review