【Amazon】How to improve conversion rate?

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Related videos

Related video shorts are located above the comment area on the Amazon page and at the conversion position. When browsing on a mobile phone, you will see the video first and then the comments.

Related videos include unboxing videos, product details explanations, usage scenario demonstrations, etc. After the buyer takes the video, upload it to the related video location.

Related VideoWhat are the benefits

1. Improve conversion rate: Compared with product pictures and text information, videos can fully display product features and details, deepen buyers' understanding of the product, and improve product conversion rate.

2. Enhance user experience: Enhance user experience through video demonstrations, reduce after-sales problems, and more intuitively display product details and functional usage, effectively reducing a series of returns and exchanges and negative reviews caused by product color differences and operating methods.

3. Video traffic diversion: You can put it on the competitor's page to divert traffic to your own page, and the video can be used through multiple channels such as the site and social media to increase product exposure.

4. Prevent competitors from stealing traffic: Occupy the Related Video position on the page to prevent competitors’ videos from entering

5. Increase page dwell time : Buyers watch videos and stay on the page for a long time, thereby increasing conversion rate

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