How does Amazon keyword ranking work?

There are two common ways to write Amazon Search terms keywords:

The first way is to fill in only one word or one phrase in each search term line. However, this method requires you to have very precise keywords.

The second way to write is to fill in a large number of keywords in each line of Search terms to increase the chance of being found.

Note: separator

The keywords filled in should be separated by symbols, commas or spaces are both acceptable. In addition, when writing keywords, in addition to using the above two symbols, it is incorrect to use Chinese commas, periods or quotation marks.

Keyword search is a function that most search engines have, such as Baidu and Google. Because there is too much content on the site, users want to quickly find the results they want, and entering keyword search is the fastest way.

Amazon is no exception. Keywords play a vital role in the Amazon platform. Amazon believes that the higher the ranking of products displayed by searching for keywords, the better the customer experience.

According to statistics, 70% of Amazon customers only browse the first three pages of products displayed in the search results, so the higher the ranking, the higher the chance of getting orders. For most Amazon operators, keyword ranking has always been the top priority of daily work.

Let’s talk about how Amazon’s keyword ranking works.

Keyword ranking principle

First of all, we need to understand the principle of keyword ranking, among which effective click-through rate (CTR) and conversion rate (CR) are important factors affecting keyword weight.

Keyword effective click rate

If you want to buy a product like an iPhone case, enter the keyword "iphone case" in the Amazon search box, and all products containing this keyword will be displayed on the search results page. Select a product and click to view it. The clicks generated by this path are the CTR of the keyword "iPhone case".

If the traffic is high, enter your list through the above search channels. When the cumulative number of clicks in the search reaches a certain number, the natural ranking of the keyword will be greatly improved.

Keyword conversion rate

When your product gets a lot of clicks, the system will determine that your product is likely to become a popular product, so it will pay special attention to your listing in terms of keyword ranking. However, this protection has a prerequisite, that is, most of these effective click-through rates must be converted, that is, through keyword search, effective clicks and finally complete the order purchase.

Therefore, the principle for improving keyword ranking is: by searching for the keyword, clicking on the corresponding listing and purchasing. The more times this "search-click-purchase" behavior accumulates, the stronger the correlation between the listing and the keyword will be determined by the system, and the higher the corresponding ranking will be.

The above is the whole content of the Amazon keyword ranking principle. After the above introduction, everyone has a certain understanding. If you have any questions, please follow us. Master more Amazon operation knowledge to help you win at the starting line.