Which bidding strategy is recommended for new products on Amazon?

(Amazon provides three bidding strategies)

1. Dynamic bidding – only lower

2. Dynamic bidding – raising and lowering

3. Fixed Bid

Whether an ad can be displayed is based on BID + listing weight + historical advertising performance. It is not determined by a single bidding method. The bidding strategy and location strategy only determine the BID range of your ad.

For new products, it is recommended to use a fixed bidding method, and the bid BID should be slightly higher than the system recommended price. If the price is advantageous, you can first add the details page, or directly use positioning advertising.

(Note that BID is not equal to CPC. If there is no bonus on fixed bidding, CPC is generally lower than BID. You can run for a while to see if CPC has dropped. Pay attention to the position report.)

The definition of fixed bidding is that it will not adjust the bid for you based on your probability of selling, that is, if you bid $1, you will get the corresponding position. Regardless of your conversion rate, click-through rate, etc., you will fight for the position.

This applies to the situation where new products are advertised in precision groups. Because new products have no weight, it is difficult for the system to determine the so-called "possibility of sale" and adjust the bid to a suitable price for you. It is more likely to assign you a position with low exposure and display, so you need to artificially raise the ad position to drive the increase of the natural position.

In short, fixed bidding is not based on product period, but is used to increase product weight. It is more efficient to lower the bid price in general situations, that is, when there is no target ad position, and when the ad is in a phrase or broad context.

Don’t try to raise or lower the bid easily. According to my experience, they will usually only raise your bid, and the advertising fee will easily go up. In our actual operation, it is enough to fix the bid and only lower it.

- END -

<<: Operational Tips || How to control the rate of negative reviews in the early stages of a new product?

>>: Amazon Operations in Cards (Part 2)

Sharing the advertising experience of an Amazon seller selling low-unit-price products, with a PPT by an Amazon advertising manager (62 pages)

Blog

USPS lost $1.7 billion in the third quarter, and the package volume decreased by 41 million pieces year-on-year

The number of online shoppers on Black Friday and Cyber Monday in the United States dropped to 124 million, with clothing being the most popular category

According to data released by the National Retail ...

Which bidding strategy is recommended for new products on Amazon?

Sharing the advertising experience of an Amazon seller selling low-unit-price products, with a PPT by an Amazon advertising manager (62 pages)

USPS lost $1.7 billion in the third quarter, and the package volume decreased by 41 million pieces year-on-year

Walmart launches new ad buying software to compete with Amazon, Target and other platforms!

US e-commerce sales increased slightly by 5.9% in November! Many categories performed poorly

The exchange rate is approaching the "7.0" mark! Amazon's big seller dismissed all employees after being acquired

What is partnersmk? partnersmk review

Basic skills that every Amazon operator must master

Shopify: From subscriptions to merchant solutions, breakthrough revenue growth

What is Flipdent? Flipdent Review

A large number of sellers' stores have run into problems and are seeking redress...

Recommend

Come and try it! Three major channels for on-site promotion

What is Dsm Tool? Dsm Tool Review

BedBath&Beyond says it may face bankruptcy

What is Generation Z? Generation Z Review

PPC Advertising Data Report Interpretation

Americans spend $151 on impulse every month, and these nine categories are the "shopping spree" list

What is VE? VE Review

RSS-Affiliate calls on the government to enact new laws to curb the expansion of platforms such as Amazon in India!

What is FeedbackFive? FeedbackFive Review

The number of online shoppers on Black Friday and Cyber Monday in the United States dropped to 124 million, with clothing being the most popular category

High inflation in the United States hits demand for footwear products! Amazon is still the preferred purchasing channel

Practical experience from a master! Absolutely useful information on Amazon advertising!

What is a Letter of Credit (LC)? Letter of Credit (LC) Review

What is Amazon Private Label? Amazon Private Label Review

What is VESYNC? VESYNC Review