In 2018, the penetration rate of e-commerce in the United States reached 22.7%, and the proportion of online sales continued to increase.

It is learned that on March 3, according to foreign media reports, according to Digital Commerce 360's analysis of US Department of Commerce data, the US e-commerce penetration rate will reach 22.7% in 2024, a new high. At the same time, e-commerce sales will increase to approximately US$1.2 trillion, more than double that of five years ago.

It is understood that since the U.S. Department of Commerce began tracking e-commerce penetration in 2000, the proportion has increased almost every year. In 2022, the U.S. e-commerce penetration rate was 20.7%, a slight decrease from 20.8% in 2021. But by 2024, this proportion exceeded 22.7%, indicating that the share of e-commerce in the retail market continues to increase. Since 2020, e-commerce sales have always accounted for at least one-fifth of total U.S. retail sales, showing that online shopping has become an important choice for consumers.

Image source: Digital Commerce 360

E-commerce sales are also growing significantly faster than the overall retail market. In 2024, U.S. e-commerce sales will grow by 7.5% year-on-year, more than twice the growth rate of total U.S. retail sales (2.6%) during the same period. Since the Ministry of Commerce began collecting relevant data, e-commerce sales have continued to grow every year without a decline. Even as the dividends from the epidemic gradually fade, the e-commerce industry has maintained steady expansion.

Image source: Digital Commerce 360

In the long run, the growth momentum of the US e-commerce market mainly comes from multiple factors, including changes in consumer habits, the popularity of digital payments, and the continuous optimization of e-commerce platforms and logistics infrastructure. In 2024, e-commerce sales of approximately US$1.2 trillion doubled from US$571.09 billion in 2019, reflecting the profound impact of the e-commerce industry since the epidemic. In addition, e-commerce sales in 2023 increased by 7.5% year-on-year, which, although lower than the high growth level in the early 2020s, still consolidated the previous market expansion trend.

As the penetration rate of e-commerce continues to increase, the competitive landscape of the US retail market will further tilt toward online in the future.

Author ✎ Rayna/

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