Online transaction volume in the first 12 hours of Cyber ​​Monday increased by 14%, outperforming Black Friday

It is learned that on December 2, according to foreign media reports, preliminary data from the 2024 US "Cyber ​​Monday" showed that online sales exceeded "Black Friday" and achieved sales growth in multiple verticals.

According to Criteo data, online transaction volume increased 14% year-on-year and 2% month-on-month in the first 12 hours (midnight to noon, Eastern Time) of Cyber ​​Monday, December 2. Multiple categories of products achieved double-digit growth, including luggage and bags, which increased by 41%, pet products, which increased by 33%, clothing accessories, which increased by 33%, cameras and accessories, which increased by 23%, and sporting goods, which increased by 22%.

Criteo also found that Cyber ​​Monday’s conversion rate was higher than Black Friday’s midday period, up 35%. However, compared to the same period on Cyber ​​Monday in 2023, the conversion rate was down 6%. In addition, Quantum Metric’s analysis showed that the average order value in the first half of Cyber ​​Monday was slightly higher than Black Friday, up 4%, and up 2% year-over-year. These data show that consumer online purchasing activity remains strong, although it has slowed down compared to last year.

It is worth noting that mobile devices dominated the traffic and sales on Cyber ​​Monday, reaching 80% and 70% respectively, which is different from the shopping habits of relying on desktops or laptops in the past. At the same time, the number of abandoned shopping carts decreased by 10% year-on-year, showing a shift in consumer shopping decisions.

Overall, Cyber ​​Monday in 2024 once again proved itself to be the biggest online shopping day of the year, and although the growth rate slowed slightly, it still maintained a strong market performance.

Author ✎ Rayna/

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