U.S. Black Friday online sales up 14.6%, led by strong apparel sales

Recently, according to foreign media reports, as of November 29, this year's Black Friday online sales in the United States increased by 14.6%, while physical store sales only increased by 0.7%. This trend shows that more and more consumers tend to choose online shopping.  

Shoppers are balancing seasonal deals with spending on experiences and buying gifts for friends and family. This year, consumers are more strategic about spending, prioritizing promotions they perceive as having the most value.

Data shows that jewelry, electronics and clothing remain the main categories of holiday gifts purchased by consumers, especially clothing, with online sales performing particularly strongly.

In 2023, Cyber ​​Monday sales were $12.4 billion, $2.6 billion more than Black Friday, showing the huge potential of the e-commerce market. Looking ahead to the following shopping days, Cyber ​​Monday sales will continue to be strong. This year's Cyber ​​Monday sales are expected to climb further to $13.2 billion, with electronics prices down 30% and clothing prices down 23%.

Author✎ Summer/
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