Latest forecast: Amazon and Walmart will account for 25% of US retail sales in 2029

Latest forecast: Amazon and Walmart will account for 25% of US retail sales in 2029


It is learned that on September 11, according to foreign media reports, according to the "US Online Retail Forecast 2024-2029" report released by Forrester, Amazon and Walmart's share in the US retail market will increase significantly in the next few years.


The report predicts that by 2029, Amazon and Walmart will account for a quarter of total U.S. retail sales and two-thirds of online retail sales, with combined retail sales reaching $1.5 trillion and online retail sales reaching $1.1 trillion. In addition, the overall growth momentum of the U.S. retail market is strong in the coming years. By 2029, total U.S. retail sales are expected to reach $6.0 trillion, of which $1.8 trillion will come from online retail, and online penetration is expected to increase from 23% in 2024 to 29%.


The report also pointed out that the sales of click-and-collect mode (including in-store pickup and curbside pickup after online purchase) are expected to reach US$196 billion by 2029, accounting for 29% of the e-commerce sales of omnichannel retailers in the United States. Non- durable categories (such as clothing, food, personal care, pet products, etc.) will usher in strong online growth. The current online penetration rate of these categories is only half of that of durable goods, and they are expected to achieve double-digit or high single-digit growth in the next five years.


By 2029, online grocery sales are expected to be the fastest growing category, and online penetration rates for clothing, flowers, footwear, pet supplies, and toys will exceed 50%. Currently, online retail penetration rates for half of durable goods categories exceed 40%, and mid-to-high single-digit e-commerce growth is expected in the next five years. Online retail penetration rates for categories such as tools, home improvement, and furniture are relatively low, and are expected to achieve double-digit growth.


Author ✎ Rayna/

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