What is FiloBlu? FiloBlu Review

FiloBlu is an Italian digital strategy and e-commerce project execution company focusing on footwear, fashion and products. It is a European digital agency specializing in online business development and internationalization, dedicated to helping brands and retailers achieve business and brand growth in the international market. FiloBlu has been helping customers create customized projects tailored to them, making their online or in-store shopping a unique experience.

About FiloBlu

Filoblu is located in Padua, northern Italy, and is the e-commerce operator for many well-known Italian fashion brands. Starting from the definition of strategic management, the company will closely assist enterprises in the strategic and operational issues involved in creating and managing online B2B channels, helping fashion companies to gradually develop from offline and physical brands to online digital, mobile and intelligent sales, trying to create a "European version of new retail".

As of 2018, the platform has maintained a growth rate of 997% for four consecutive years, has a core team of more than 100 experts, more than 200 project practical experience, and spends 4.2% of its revenue on research and development.

Function

1. Understand the company’s customers.

2. Evaluate results: If companies know consumers’ preferences, shopping habits, how they browse websites, social media content and how many times they open marketing emails, it means that companies can use data analysis to optimize communication and marketing activities, select the most appropriate business strategy, and then adjust it according to the specific situation of each target country.

3. Create customized visual data dashboards: Depending on different business situations, Commerce Intelligence allows companies to customize data indicators according to their needs.

4. Data support strategy: The challenge for FiloBlu is to strategically support brands and retailers in choosing sales and digital sales policies in order to develop their business in different countries.

Success Stories

Antony Morato, an Italian light luxury fashion menswear brand, established an online B2B platform with the help of FiloBlu.

FiloBlu’s B2B success stories include a fashion website designed for car manufacturer Lamborghini (which also has its own physical fashion brand), and Italian menswear fashion brand Antony Morato, who together with FiloBlu have moved from physical brands to online B2B, developing their online business and improving their sales network.

For brands like Santoni (Italy's top handmade leather shoe brand) and O bag (Italian light luxury fashion brand), FiloBlu has developed a fairly complete online customization tool for them.

Development History

-Founded in 2009 by Christian Nucibella, FiloBlu is headquartered in Venice and has offices in Milan, Naples, Lugano, Prague, New York, Shanghai and Hong Kong.

- On July 10, 2018, Ardian acquired a minority stake in digital consultancy FiloBlu.