SHEIN becomes the third largest online fashion retailer in the US

Recently, Statista, a global data and business intelligence platform, cited the latest data from the ECDB website, showing that SHEIN ranks third among the top five online fashion retailers in the United States, after Amazon and Walmart, and ahead of traditional retail giants Macy's and Nike. SHEIN has also become the only Chinese company among the top five online fashion retailers in the United States.

According to data from the ECDB website, Amazon and Walmart are the top two fashion retailers in the United States. Both retailers sell all kinds of goods online and in physical stores, with net fashion sales reaching US$12.3 billion and US$8.9 billion respectively in 2023. SHEIN ranks second, and has surpassed Macy's, the fourth-ranked traditional US retailer, and Nike, the fifth-ranked one, with net fashion sales of US$6.4 billion and US$4.5 billion respectively in 2023, thanks to its rich, diverse, cost-effective fashion products and high-quality and convenient services.

Recently, SHEIN announced that it will fully open up its self-operation model in 9 European countries (Germany, Spain, France, Italy, Sweden, the Netherlands, Poland, Portugal, and the United Kingdom) and Mexico. There is also news that SHEIN will launch a semi-managed model overseas in May, where merchants can prepare goods overseas, fulfill contracts independently, select products for listing, and submit prices independently. SHEIN will assist in operations, and the first stop of the semi-managed model will be the United States. With the continuous expansion of SHEIN's full-category and multi-mode models, more and different types of Chinese sellers and brands are expected to achieve global development and brand expansion more conveniently with the help of the SHEIN platform.

In a Piper Sandler survey last fall, SHEIN ranked second among young Americans’ most popular shopping sites.