Social e-commerce sales in the United States will reach 80 billion US dollars in 2025!

Social commerce is considered one of the most promising forms of online sales this year, and to prove this, executives at the M&C Saatchi Performance agency, Jonathan Yantz, managing partner of the United States, and Melissa Yik, director of Asia Pacific, published a report, “Social Commerce Trends 2023,” in which they analyzed the rise and growth of this new market segment.

The report highlights that in 2022, the revenues generated by social commerce increased to $724 billion (about €673 billion), with an expected annual growth rate of 30.8% from 2022 to 2030. Likewise, the forecast confirms that this segment will reach $6.2 trillion (just over €5.7 trillion) by 2030.

In China, social commerce is already very popular, and by collaborating and engaging with influencers, brands can achieve nearly 30% conversion rates on social networks (ten times higher than traditional e-commerce).

For its part, social commerce has become a fast-growing segment in the United States, with sales expected to reach $80 billion (over €74 billion) by 2025, representing 5% of total US e-commerce.

Facebook and Instagram: The best platforms for social commerce

The report states that the best platforms for adopting social commerce are Facebook and Instagram, hence recommending brands to focus on virtual stores on these two social networks for greater reach and appeal.

Thanks to customizable collections and some simple design tools, brands are able to showcase featured products and bring them to life through a better shopping experience, thereby reaching older consumers with greater purchasing power.

On the other hand, direct sales through TikTok are becoming increasingly popular among younger generations (Millennials, Generation Z and Generation Alpha), thanks to its less intrusive advertising formats (such as Spark ads, which prefer content created in collaboration with influencers).

Optimizing the customer journey in social networks, from discovery to purchase, allows brands to measure their efforts in social commerce activities and focus on standard metrics such as cost per acquisition, average order value or ROAS.

Editor ✎Estella/

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