The American wedding craze is coming! Pinterest reveals the popular trends for 2022!

It is learned that according to foreign media reports, due to the impact of the epidemic, a large number of weddings in the United States have been canceled, postponed or reduced. As many states in the United States have announced the relaxation of mask orders, the United States will usher in a wedding boom in 2022.

According to a search analysis of 430 million users conducted by Pinterest, 45% of wedding search trends are related to different cultures, and American weddings tend to be traditional. The following are the latest search trends found by Pinterest.

1. Dark Style

The concept of "white wedding" is becoming outdated, and "dark style" is becoming popular. The search volume on Pinterest for "black dress wedding reception", "black bohemian wedding dress" (4 times), "black wedding cake" (1.94 times), "dark wedding ideas" (59 times), "dark lover aesthetic" (39 times), "vampire wedding dress" (4 times), "black and red wedding outfit" (4 times), and "black and green wedding outfit" (3 times) has surged.

2. Pearl Elements

Since the beginning of 2022, searches for "pearl wedding", "pearl wedding dress" and "pearl cake" on Pinterest have increased by 3 times, 2 times and 46% respectively. It can be seen that pearl elements have a place in American weddings.

3. Forest and Grassland Wedding

According to the latest data from Pinterest, searches for "woodland fairytale wedding", "magic forest wedding dress" and "forest wedding ceremony" have increased by 7 times, 5 times and 2 times respectively. As in the past, forest and meadow weddings are also popular in 2022.

4. The concept of sustainable development prevails

Influenced by the concept of sustainable development, many weddings in the United States have begun to advocate environmental protection and thriftiness. The search volume on Pinterest for "thrifty wedding" (3 times), "environmentally friendly wedding ideas" (2 times), "ideas for reusing wedding dresses" (2 times), and "thrifty wedding decorations" (1.69 times) have all increased.

5. Influenced by the movie "Bridgerton"

With the second season of Bridgerton airing on Netflix, Americans are once again yearning for grand weddings. The searches for "Bridgerton wedding ideas" and "Bridgerton fabric wedding" on Pinterest increased by 12 times and 1.31 times, respectively. In addition, the searches for "tea party themed wedding ideas", "soft wedding" and "garden wedding themes" also increased.

6. Other search trends

Compared to other countries, the United States is a more open country, which is also reflected in the trend of wedding searches. On Pinterest, searches for "non-binary wedding attire" (8 times), "lesbian wedding reception" (3 times), "gay wedding suits" (3 times), and "gay wedding" (2 times) have also increased.

Editor ✎ Nicole/

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