Last week, Amazon just announced new regulations on the five elements of selling points, which included special characters, emoticons, and phrases such as "guaranteed refund rights" in the non-compliant list. If you use these in your five selling points, you may be at risk of being removed. In addition, Amazon has once again issued new requirements for product detail page images. This update not only adjusts the way images are selected, but also makes new specifications for display rules. Each product detail page has at least three required images: A product image with a white background. A picture showing the product in its actual environment, An image showing product information, such as dimensions or nutrition facts. If you do not meet the above requirements or the images on your product page contain low-quality content (such as sketches or low-resolution images), Amazon will automatically add other sellers' images to your product page! ! If the seller needs to delete these incorrect pictures of other sellers, they need to manually contact the case for deletion. In fact, this policy was implemented as early as January, but at that time it was only applicable to sellers of hard department store products . Now, Amazon has announced that it will expand this policy to soft department store and consumer goods. 1. Amazon’s minimum requirement for Listing images: 3 images ; Amazon’s minimum recommendation for Listing images: at least 6 images + 1 video . 2. If the uploaded product images do not comply with Amazon platform policies, not only may the images be removed, but the listing may also be banned from sale . 3. Amazon will only use seller content in the Amazon system or registered brands when the required images are missing on the detail page or low-quality content needs to be upgraded . 4. The three necessary pictures mentioned in Amazon’s new regulations, as well as other pictures that help buyers understand the product, may be modified or replaced if they do not meet the requirements. For example, product infographics – dimensional diagrams, specification diagrams, function explanation diagrams, and all other pictures that help buyers understand product functions, specifications, and other information. 5. In addition to comparing with similar excellent competing products, you should also compare with the historical versions you have used . Make sure that the latest version is better than the previous version in terms of compliance and image quality. 6. Amazon’s image requirements do not mention videos. This shows how much Amazon values the main listing video. It is recommended to upload at least one main video, the more the better. In addition , sellers need to pay attention to the fact that the main picture must have a zoom function, because foreign buyers pay attention to this, and the 2024 listing weight rule also accounts for 10% of the weight. Also, when uploading pictures, product pictures can also be named with core keywords to increase the probability of being included.
Note: The categories included here are just rough ones. If you need to determine what categories your products belong to, it is best to open a case for further confirmation. However, after this update, basically most of the products are included in the requirement list . Sellers must check whether their image requirements are met, whether there are any missing necessary images, and whether there are any low-resolution images. |
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