In the post-epidemic era, Americans are buying bigger and bigger TV screens! High-end models hit a 5-year high

According to the latest data from NPD Group, over the past two years, as consumers' requirements for viewing experience, screen size and picture quality continue to increase, the average size of TVs installed in American households has increased by 3 inches to 47.5 inches. In the five years before the outbreak of the new crown, the annual growth rate of TV size was only 1 inch per year.

According to the survey data of 5,100 participants in the NPD Group in February this year, 44% of the respondents said that they bought a new TV because they "wanted a bigger screen", which is 7% higher than the survey results in February 2020. Another 38% of the respondents said that they bought a new TV for "better picture quality", which is 5% higher than last year's survey data. The proportion of people who bought a new TV because of a price reduction is similar to last year's data.

In fact, the replacement rate of TV sets in the United States in the post-epidemic era is faster than before the outbreak of the new crown. In February 2020, the service life of a TV before replacement was 6.8 years, and by February 2022, this service life dropped to 6.4 years. In February 2022, the average size of newly purchased TVs was 53.6 inches, up from 49.4 inches in 2020, and 72% of new TVs were 4K ultra-high-definition, up from 62% in 2020.

According to survey data from NPD Group, sales of high-end TVs (priced at more than $1,000) have reached a five-year high, accounting for 9% of total TV sales in the U.S. In terms of screen size, sales of TVs 65 inches and above accounted for a quarter of total TV sales in 2020, and this proportion is expected to exceed one-third by 2024.

“Picture quality is a strong purchasing driver driving the growth in high-end and large-screen TV sales,” said Paul Gagnon, industry advisor and vice president of NPD. “Consumers are typically less price sensitive when it comes to purchasing higher quality, larger screens and higher picture quality TVs. As consumers spend more time at home in the post-epidemic era, even if TV prices rise, screen size and picture quality remain the most important factors driving sales growth.”

Editor ✎Estella/

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