Fnac Darty, the largest home appliance retailer in France, has reached a cooperation with Google to optimize online shopping services!

It is learned that according to foreign media reports, Fnac Darty, the largest home appliance retailer in France, recently announced a partnership with Google to optimize shopping services on fnac.com and darty.com (shopping platforms under Fnac Darty).

According to reports, through this cooperation, both fnac.com and darty.com will deploy Google's cloud retail search solution. This move will enable buyers to obtain smoother searches and more easily discover products of interest. In short, search results will be more targeted and website performance will be further improved.

In addition, Google will provide advanced technologies, including data analysis, machine learning (ML) and artificial intelligence (AI), to the two shopping sites, thereby helping Fnac Darty improve operational efficiency and customer experience. Google's technology will also bring more added value to Fnac Darty, including more effective management of promotions, forecasting demand, preventing customer churn, improving the priority of after-sales customer service actions, and defining customer value measurement as a key management indicator.

Fnac Darty will also leverage Google's expertise to carry out training and cultural programs on data and artificial intelligence, enabling its team members to use artificial intelligence more extensively and have the willingness and ability to continuously innovate, thereby helping the company achieve digital transformation.

It is learned that Fnac Darty is the first retailer in France to implement Google Cloud solutions. This move will set a new standard for the French online shopping experience and may further promote the booming French e-commerce market.

Editor ✎ Nicole/

Disclaimer: This article is copyrighted and may not be reproduced without permission.