The new US anti-counterfeiting bill has been implemented! How much impact will it have on cross-border sellers?

It is learned that the U.S. House of Representatives recently passed a new bill called "ShopSafe" to strengthen online market supervision to avoid any type of fraud and counterfeiting. The new bill will have a significant impact on third-party sellers on platforms such as Amazon, eBay, and Etsy.

The act allows consumers to obtain important information about sellers and products before purchasing any goods and requires full identification of sellers, who must meet a number of requirements to ensure their sales are safe.

Counterfeit products not only harm the interests of consumers, but also pose a threat to brand sellers. The new bill can combat counterfeit and substandard goods to a certain extent, while reducing the possibility of infringement on brand sellers and raising the threshold for selling counterfeit and substandard goods.

But at the same time, this action will make it more challenging for many small businesses and new sellers to meet these requirements. Some people say that the Shop Safe Act should be repealed entirely because it will make it more difficult for small businesses to operate online businesses, even if it is for legitimate reasons.

Economists pointed out that this bill will also increase commodity market prices and may cause market decline. However, this will also be the final trend of the market. After any market is oversaturated, it is necessary to eliminate some inferior sellers and create a better market competition environment.

Editor ✎ Xiao Zhu/

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