The epidemic has led to an increase in skin care product consumption! Most North American consumers prefer to search through social media

It is learned that according to a survey of more than 10,000 consumers in North America conducted by consumer research organization Influenster in July 2021, 63% of consumers said they pay more attention to skin care than before the epidemic, and more and more consumers are searching for products through social media.

According to the survey, nearly two-thirds of consumers said that online quizzes provided by brands are very important for consumers to choose skin care products. 56% of respondents only use a few targeted products to solve their skin problems, of which 23% of respondents only use moisturizers and cleansers, while 42% of respondents prioritize buying cosmetics that also have skin care functions, such as moisturizing lipsticks, moisturizing or serum-infused foundations.

Additionally, 67% of respondents said they have noticed a recent increase in popularity for gender-diverse brands, while 58% also said they are very likely to purchase from gender-diverse beauty brands and products. The demand for product ingredient and brand transparency remains high, with 65% of consumers saying it is essential for brands to provide information about product ingredients and benefits.

At the same time, more and more consumers are searching for products through social media, with 72% of consumers saying they look for inspiration for beauty products on Instagram, while 50% turn to YouTube and 47% rely on TikTok.

Influencer marketing platform Traackr found that TikTok saw a 164% increase in beauty advertising posts and a 481% increase in engagement in 2020. A new report shows that beauty brands are investing more in social media and influencer marketing than their counterparts in the fashion and luxury sectors.

The value of print advertising for beauty products fell by 23% between 2013 and 2017, with the category placing a greater focus on digital marketing. As the industry turns its sights on millennials, influencers are playing an important role in driving awareness and engagement among skincare consumers.

Editor ✎ Xiao Zhu/

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