Recently, Amazon has made a series of "secret changes" to the detail page, including product details, brand display, mobile optimization, etc.

Although it seems to be a fine-tuning, for us Amazon sellers, every change may cause an "earthquake-like" impact!

Sellers, are you ready to adjust your operational strategies to meet these changes? 📈

Is Feedback displayed on the details page?

Have you noticed that Amazon’s product details page now directly displays the store’s Feedback!

In the past, consumers could only see it when they entered the store homepage, but now they can see it at a glance when browsing products.

This is no small matter! Feedback is not just about the product, it reflects the seller’s logistics and after-sales service, which directly affects the buyer’s confidence in placing an order.

This is not very friendly for MFN sellers. 😬

FBA sellers may laugh because Amazon will delete negative feedback. As long as the reason is justified, almost 98% of the negative feedback can be revoked.

Therefore, sellers who ship their own goods may need to start considering optimizing logistics and after-sales processes.

Amazon has also opened a new traffic entrance for brand sellers!

Clicking on a brand logo on a product page will now take you directly to the brand’s flagship store.

This is a godsend for sellers who want to increase brand awareness! 💥

So, quickly examine the logo design of your own brand. Is it eye-catching enough and can it catch the attention of consumers at once? A good logo is not only a sign, it is also a symbol of the brand and can bring more traffic! 🌟

The importance of video and A+ content has risen again

Position adjustment of five-point description

For mobile users, the position of the five-point description has been moved down, which means that the "selling points" we have always relied on have weakened their influence on mobile devices.

But on the PC side, these descriptions are still kept in a relatively prominent position.

Therefore, our strategy needs to be adjusted according to different devices. The purchase decision process of mobile users is different from that of PC users. Sellers need targeted optimization! 💻📲

Amazon's Choice label has new changes!

Have you noticed that the position of the Amazon's Choice label has changed?

Some listings now place this label directly above the main image, which is obviously to increase conversion rates.

Not only that, the colors of Amazon's Choice labels for different listings are also different.

This detail change may affect the consumer's decision-making process.

The more prominent the label is, the higher the conversion rate will naturally be!