How to promote seasonal products with huge traffic? How to control the rhythm?

"Seasonal products" are products that many Amazon sellers want to make but dare not make.

Seasonal products are not like long-term necessities that are affected by seasonality, such as spring, summer, autumn and winter. Once the season is over, demand decreases, which can easily lead to oversupply and inventory backlogs.

But this product is super profitable, and once the product is launched, the sales volume is terrifying.

• Gardening Tools
• Bird Feeders
• Sun hat
• Spring Dress

• Back to School Supplies
• Thin double-faced fleece jacket
• Women's boots
• Lawn Rake
  
  

• Leather jacket gloves
• Kitchen essentials, such as cutting boards, etc.
• Snow shovel
• Car snow chains
• Ski equipment
• Holiday Cards

• Graduation Season
• Halloween
  
• Valentine's Day
  
• Christmas

1. Listing products

Start preparing six months to a year in advance. The general schedule is as follows: start looking for new products six months in advance, do market research, start preparing 4-5 months in advance, and determine the sales month of the seasonal product. The product should be put on the shelves at least 1-2 months before the peak season, leaving enough time for promotion. The overall effect will be much better if you start promoting during the rising period of popularity. Products that are promoted in the middle and late stages will pave the way for the next season.

3. Provide adequate comments

There are many ways to post reviews. Few buyers will have too much trust in a single link, so Vine and reviews should be implemented to give customers enough confidence.

3. Reap the benefits of peak season

Everything is ready, always pay attention to the link status and make adjustments according to the specific situation.