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The first method: guide buyers to other platforms Amazon hates it most to steal food from the tiger's mouth. Amazon prohibits sellers from mentioning external sales channels, so don't take the risk. The Seller ensures that the following have not been performed: 1. Add watermarks to product images or promotional text in images; 2. Add .COM, .NET, .BIZ, etc. to the seller name; 3. Add seller details in product details or bullet points; Second: Account association One of Amazon’s simplest rules is that it prohibits sellers from having two accounts at the same location. Sellers with multiple accounts often violate Amazon’s policies simply because they open another account under the same legal person or company name, on the same computer. Amazon's database is very well built. It coordinates multiple data to match one account to another. For example, an ISP address may identify the same computer, the same office or home address, the same name, the same geographic location, the same banking relationship and related products. In these cases, the solution is either to prove that the account is irrelevant, or to admit the violation, promise not to do it again, and propose an action plan to restore the suspended account by addressing these methods. Type 3: Amazon’s poor performance indicators Performance indicators are the code of conduct set by Amazon for sellers. Amazon uses performance indicators to distinguish between good, medium and poor sellers. Especially as Amazon’s hard metrics become higher and more complex, the purpose of these metrics is to motivate sellers to do better. Among these indicators, order defect rate, order cancellation rate and late shipment rate are the main reasons for account closure. Solution: When a store is blocked due to performance indicators, before submitting an appeal to Amazon, sellers can first try to resolve the non-indicator issues mentioned in Amazon’s blocking notification email. It is recommended to focus on finding some long-term solutions, which will be more conducive to the appeal results in the current situation. Fourth: Infringement of intellectual property rights During the Amazon sales process, it is the seller's basic responsibility to ensure that the products sold are legal and authorized by the property owner. If you fail to do so, you will face the situation of having your account suspended. But this also means that if the seller is not familiar with intellectual property infringement, it will be easy to violate Amazon's rules and be banned. In theory, selling these products on the platform requires Amazon and the seller to share responsibility. However, considering the platform's business model, the court ruled that Amazon is not responsible for this. This means that sellers need to bear the consequences of infringement independently. How to avoid having your Amazon account blocked for intellectual property infringement depends on the seller’s business model. Either do all the necessary research before listing your own brand, or keep the legal documents provided by the supplier. Fifth: Abuse of evaluation Reviews are a crucial part of convincing buyers from competitors, and sellers want to get 5-star reviews for every transaction. Amazon is not a marketplace where sellers can expect to receive a large number of reviews, but on average, the review rate is around 3%-5%. Therefore, sellers must ensure that the following violations do not occur when handling reviews: 1. The buyer’s review method is incorrect (intentionally evading Amazon’s detection) 2. Sellers use private accounts to leave reviews for their own products 3. Give rewards or cash back to buyers who leave positive reviews or remove negative reviews 4. Giving malicious negative reviews to competitors If you don’t have any connections, you will be helpless if your account is blocked. Therefore, it is recommended that sellers prepare in advance to avoid these pitfalls and reduce the trouble.
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