Operation Tips-Solutions for Amazon Store Closure

First of all, let me ask everyone, if your account is blocked, what will you do?

Give up the account and register a new one? Or submit the application in a hurry and provide false information in a hurry? These practices are not advisable. Not only can you not get your account back, but you may never be able to appeal. Then all the hard work accumulated over a long period of time will be wasted. Therefore, it is necessary to understand what daily operations will lead to the closure of the store and the suspension of the account.

Today, we will analyze several reasons why Amazon seller accounts may be blocked, as well as how to appeal.

1. Reasons for account closure

●Account association——You have used more than one account

●Manipulating product reviews

●Against Selling Policies

●Poor account performance

●The product lacks relevant certification

●The product does not match the picture

ASIN violations

●Sale of prohibited products

Amazon is a platform that pays great attention to the buyer experience. If the product is outdated or damaged due to some non-human and unpredictable factors during the sales process, which affects the buyer experience, the seller will receive a bad review. If the seller does not comply with the platform regulations, it is easy to be complained by buyers. If there are only 2-3 complaints per month, the store may be closed. In addition, after-sales service attitude and results are also the criteria for Amazon's assessment.

If a seller's account is suspended due to poor performance, Amazon will usually contact the seller and the seller must improve the account within 60 days after the first warning. Performance indicators are not the only reason to close your seller account. However, if the seller violates the sales policy established by the Amazon e-commerce platform and the relevant regulations on restricted products, their sales permissions may also be revoked.

II. How to appeal

Account unblocking is not something that can be approved simply by filing an appeal. Generally speaking, operations such as manipulating reviews, infringement, and fake orders are almost impossible to recover. If there is hope of recovering the account, we need to appeal through the following steps:

1. Identify the root cause of the problem

You need to carefully read the email sent by Amazon to determine the specific reason for the account being blocked, whether it is a violation of policies or rules, a product problem, or an account problem.

2. Develop a solution

The email sent by Amazon will also tell the seller that they need to provide a corresponding action plan or information. At this time, what the seller needs to do is to list the steps of the plan and state the seller's action plan in detail.

Sellers should develop an effective improvement plan to ensure that similar incidents will not occur in the future. This plan should be as detailed as possible, targeted and operational, and should not be a random template. Sellers should also mention their expectations for account unfreezing and write a corresponding store development plan.

A clear and effective store improvement plan can greatly increase the chances of unblocking the seller account.

3. Send an appeal email and wait for Amazon’s response

The content of the appeal email should show the following

1) The attitude of admitting mistakes is very important. Don’t let yourself resist and vent your anger.

2) Find out the real reason why the account was blocked, analyze the reason, provide as much detail and accurate data as possible, and do not mention reasons that are not related to the account being blocked.

3) Develop an improvement plan to ensure that such incidents do not occur again.

4) Show a desire to have the account unfrozen.

5) Avoid using Chinese-style English when expressing yourself. Use the official email language you choose. Do not let Amazon think that you are a seller who has not even passed the language barrier.

Generally speaking, there are two chances to appeal, but if the first appeal is unsuccessful, the chances of success in the second appeal are even lower, so sellers must attach importance to the first appeal opportunity and prepare carefully.

The Amazon operation process requires sellers to be down-to-earth and careful, and solve problems in a timely manner. I wish you great sales!