Amazon has another new feature that allows sellers to direct traffic to independent sites!

The latest news is that Amazon US is testing a shopping feature based on mobile search.

The test is currently underway for some US customers using the Amazon shopping app (iOS and Android devices).

What is even more surprising to consumers is that although Amazon's services are used, the brands participating in this test are not limited to those merchants offering "Buy With Prime", but cover multiple categories.

“We’re committed to expanding our assortment and making shopping easier,” said Rajiv Mehta, Vice President of Search and Conversational Shopping at Amazon. “By bringing more brands to our search results, we can help customers discover more of what they love and enhance the overall shopping experience.”

Brands can apply to participate in the trial or request to opt out by emailing [email protected].