Almost no solution! Amazon strictly investigates fake reviews, and if caught, it will be directly judged as double-brush!

Some time ago, Amazon vigorously cleaned up non-compliant buyer accounts and also tested new features (actively deleting comments). In fact, it was still tightening its compliance policies on product reviews.

Starting from February 20, Amazon began to mobilize a large number of personnel from other departments to cooperate in the investigation of product reviews. This means that multiple links of a store are randomly checked to see if the buyer's comments are fake purchases and reviews.

There are also investment managers and appeal services that directly announce the details on Weibo. Now if they catch the review, they will directly judge it as a second review. There is almost no solution!

The account manager also stated that in accordance with local requirements in the United States, Amazon will once again launch the May 2021 storm, arresting and opening a batch of accounts.

All sellers should check the status of their own stores as soon as possible to avoid being accidentally hurt. If there are performance issues related to illegal evaluation, please deal with them as soon as possible. New accounts should not have too many fancy operations, and cherish what you do!

Amazon may sue and sentence you if you violate the rules and manipulate reviews in serious cases! !

In recent years, Amazon has been cracking down on fake reviews, and compliance policies for buyers and sellers have emerged one after another; domestic and foreign officials are also cracking down on various violations.

Amazon also recently released progress in combating fake reviews! Amazon has used legal means to track down fake review brokers and severely punish them, filed 14 new lawsuits in the United States, caught 61 violators in China, filed 13 new lawsuits and 2 criminal referrals, and one merchant was sentenced !

In January this year, the official WeChat account of a local public security agency reported a cross-border e-commerce fake order case, in which 11 people were arrested and a large number of computers, mobile phones and other tools were seized. The amount involved was as high as 10 million yuan. It is reported that in order to evade the strict supervision of domestic e-commerce platforms, the fake order service gang has long been engaged in illegal activities such as false transactions and fake orders on cross-border e-commerce platforms.

Amazon's crackdown on fake reviews is ongoing. Sellers who violate regulations by posting fake reviews will basically be held accountable later, and some problematic buyer accounts can also be easily identified.

Whether it is using bad reviews to maliciously slander competitors or using good reviews to over-beautify your own products, it is not a long-term solution that is legal and compliant. We still need to focus on product quality and optimize promotion strategies!

Because at this stage, most products are no longer competing on differentiation, but on price + operating methods!

You will see that many big sellers have entered categories where they previously looked down upon sales, because the ceiling has been reached, so they have to use pricing and operational methods to obtain traffic and products in categories with relatively less competition.

Therefore, most of our products now start in Europe and Canada, rather than directly in the United States. We accumulate enough reviews and then synchronize them to the United States. This way, the success rate in the United States will be slightly higher.