What is Dash Button? Dash Button Review

Dash Button is a tool launched by Amazon on March 31, 2015. It is designed as a plastic button and comes in both physical and virtual forms. It can be hung or attached anywhere.

About Amazon Dash Button

Amazon Dash Button connects to the user's Amazon App via Wi-Fi, allowing users to place orders with just one tap when daily necessities are running low, and to confirm or cancel purchases through the Amazon App on their phone. Dash Button is only available to Prime members who pay an annual fee of $99.

Virtual Button

As the number of brands increases, user consumption habits develop, and the frequency of use increases, the demand for buttons and the degree of damage increase. At this time, virtual buttons come into being. Virtual Dash buttons are automatically generated based on the user's recent consumption records to support management, sorting, and temporary deletion, and avoid the transportation and waste of physical materials.

cost

The Dash Button physical button essentially requires a deposit, which is returned after the first purchase. The virtual button is free.

type

Amazon and its partners have launched a total of 18 different Dash buttons, and Amazon Prime members can get this hardware for free.

Pros and Cons

·advantage:

1. Free.

2. Amazon says its battery lasts for several years.

3. Physicalization. Dash Button can remind you to buy some daily necessities and food at any time. The brands involved are becoming more and more extensive. Consumers will no longer be troubled by not replenishing the goods in time.

·shortcoming:

1. Manufacturers often offer discounts on products in different quantities and sets. For example, if you have already set up a certain set, but find that another set of the same product is on sale, you can only enter the mobile app to make a new selection. This, to a certain extent, goes against the original intention of the "one-click shopping" experience.

2. Single category. There are 18 buttons corresponding to 18 products. If you want to buy Sophie's sanitary napkins, sorry, there is only Always.

3. Slow delivery. It takes two days to deliver the goods to your door, which cannot solve the urgent problem.

use

The usage of Dash Button is very simple. After unboxing, users only need to set the product purchased by a specific Dash Button and the delivery address on their mobile phone to complete all the initial settings. A Dash Button can only purchase products of a specific brand, which are determined by the brand.

If you place an order and then press the button again because your hand is shaking, isn't that equivalent to placing a duplicate order? Amazon has already thought about this for you. If a product has not been confirmed to be delivered, pressing the button again will be invalid and no new order will be generated. You can also choose to turn off this feature on the Amazon app, but you will be at your own risk.

The trading platform that supports the operation of Dash buttons can also be connected to hardware from other companies, such as Quirky's coffee machine. When coffee beans are insufficient, an order will be automatically placed from the Amazon platform. The same idea is also reflected in hardware such as Whirlpool washing machines, Brother printers, and Brita water filters. This type of consumer product is a typical standardized, homogeneous product suitable for repeated purchases.

Difference between Dash Button and Dash

The Dash button is more complex than the Dash button, which can scan barcodes and allow users to send voice orders to Amazon Fresh, while the Dash button is just a small plastic button connected to WiFi and can only be used to purchase a single item with one click.

How to set it up

The Dash button is very simple to set up. Through the Amazon app, you can connect it to your home WIFI network, select the quantity of the product (different brands of Dash buttons only support proprietary brands and products, and you can choose different quantities of packages), and press it to make a one-click purchase. Of course, users can change the quantity of products, package type, etc. at any time in the app.

When users find that a certain product is out of stock, they can click the Dash button to purchase it directly. The button will also send a notification message to the mobile phone, which is very convenient.

Expand your services

This service should attract many users who prefer to shop at local supermarkets instead of ordering on Amazon. In addition, in order to attract users to place orders online, Amazon has also launched a shopping subscription service that regularly pushes discounted products including books, electronic products and daily necessities to users. Amazon also promised to use drones to deliver goods in the future.

Development History

-Amazon launched the Dash shopping physical button in 2015. Users can stick this button near some consumables to quickly order goods that are about to run out. Interestingly, Amazon's Dash button was first released on April Fool's Day. At that time, the outside world thought it was a routine joke on April Fool's Day every year, because major technology companies would use their imagination to "release" some strange products during this period. Amazon Japan also launched the Dash physical button in 2016, which is limited to Prime members. The price is 500 yen. The first purchase can enjoy a 500 yen discount, which is equivalent to a free gift.

-As of the end of 2016, there are more than 100 different Dash Buttons available for consumers to choose from, and product categories also include snacks, beverages, batteries, and various office supplies, etc. More than 200 brands have been connected, including PepsiCo Doritos, Red Bull, Energizer, Starbucks, etc.

-In 2017, Amazon announced a "virtual" version of the Dash Button.