Big changes in North American consumer trends! Amazon Prime Day reveals new trends

Last week's Amazon Prime Day ended perfectly, becoming the highest sales peak of the year. At the same time, this Prime Day also exposed many changes in North American consumption trends. A very important point is that compared with consumer enjoyment products, this year's Prime Day consumers prefer practical products.

First, the proportion of orders for large products and consumer digital products has dropped significantly, including new TVs, smart speakers, and entertainment-related electronic consumer products. Even the Instant Pot, which has been a hot seller every year on Prime Day, has not seen a big increase in orders this year, and can only maintain a similar level as in previous years. Consumers are more willing to buy simple and practical products, and are not interested in additional brand value and non-essential functions. A data agency revealed that on this year's Prime Day, the simpler and more practical daily necessities sold better, including garbage bags, dishwasher powder, etc., which were all big hits. Especially in the food and grocery categories, this year's growth has been very strong.

A foreign media survey shows that more than 90% of Americans have considered future food price increases when shopping, and nearly half of the American consumers surveyed said that they have been considering price increases in recent months, and 55% of consumers with an annual household income of US$50,000 or less often check their living costs and plan future shopping plans accordingly. During this year's Prime Day, these consumers spent a lot of money on food.

Products such as Frito-Lay snack packs may be the best-selling listings on Amazon during Prime Day . Although Amazon has offered big discounts on products such as echo speakers and firetv and provided sufficient traffic support, and has long occupied the best search and display positions, sales are still not as good as those in the food category. Nearly one-third of consumers said that due to budget considerations, they had to give up some very cost-effective products because they had to put more shopping budgets on necessities such as food.

However, Prime Day sales continued to grow, which is a good sign that people are still willing to spend money to stimulate consumption and shopping during large-scale promotional festivals despite the expected negative economic growth and severe inflation. What we sellers should pay more attention to is how to adapt to the current changes in consumer concepts in the North American market and adjust our business direction in a timely manner.