Breaking news! Shenzhen's biggest seller suspends work to save itself! Dark day for Amazon

Just when everyone was silently praying that Amazon's "massacre" of Chinese sellers would come to an end, a well-known seller in Shenzhen announced that he would suspend work for 6 months and only pay 80% of the minimum wage...

Last month, it was still claiming that its company's funds were still able to maintain normal output and operation, but within just a few years, the company began to seek self-protection, and all technical employees were arranged to be laid off!

The minimum wage in Shenzhen in 2021 is 2,200 yuan per month, and 80% of the workers here may earn less than 2,000 yuan. And Paton also supports everyone to find other ways out, which is the only way for the company to stop losses in time!

Not only Paton was not spared from this "account ban wave", many leading brands were not spared. We can only say that we are lucky that we have not reached Paton's stage yet, but we are also facing extremely severe tests.

The news of the account suspension had been circulated by all the major leaders before, but they were all covering it up. On August 4, its parent company issued an "Announcement on Major Company Events", officially announcing the suspension of Tongtuo's account!

54 stores were closed, over 40 million yuan of funds were frozen, and the top brands that were once at the top of the mountain fell one after another. Since mid-to-late July, many stores involved in the brands of Tongtuo Technology have been suspended from selling by Amazon and their funds have been frozen. This disaster was entirely caused by fake orders. Some people think that these big sellers have brought it upon themselves, but Amazon's large-scale account suspension this time was indeed unexpected by the industry and can be completely attributed to an industry-wide problem.

▍What kind of layout can help you survive the disaster safely?

Anker, which is also on the brink of danger, has seen its stock price fall again and again. The former "Four Young Masters of South China City" are now facing unprecedented crises.

As everyone knows, Anker has put all its energy into product research and is highly dependent on Amazon. Judging from the current situation, over-reliance on Amazon is also a risk for Anker.

Shein's model is much more stable, as it also develops its own products. Shein's own brand was founded in 2012, relying on China's supply chain advantages and multi-platform layout. It is no coincidence that Shein, like a unicorn, has broken through the valuation of 15 billion when 50,000 sellers are suffering.

So I suggest that you should make a good layout for multi-platform operation to spread the risk. Recently, we have also done some research on expanding multi-platforms such as Walmart and Wayfair.