Do you know what the Amazon Content Creator Program is?

Recently, I wonder if any sellers have discovered a new entrance in the background - Amazon Creator connection Amazon content creator program.

Why mention this?

The reason I want to talk about this is that I recently heard that many friends in the Amazon marketing circle are using it, and they can bring in tens of thousands of dollars in GMV a month, which really makes people itchy.

Because this channel is a pay-per-performance model. Simply put, Amazon provides a platform where you launch a campaign and set the commission ratio. Then affiliates will come to help you sell goods, and Amazon does not charge any intermediary fees.

In addition, from the perspective of content creators, the commission they can get from helping Amazon affiliates to bring goods is only 3-4%. At this time, if the seller gives 10%, then for them, the enthusiasm for bringing goods will be greatly increased.

For example:

If you create a campaign for a product (MSRP $50) with a campaign budget of $3,000 and a 10% commission rate for up to 10 creators, when Creator A makes 10 qualifying sales, they will receive $50, leaving you with a remaining budget of $2,950.

Simply put,

In addition, this method can also accumulate a lot of off-site resources (review site, blog, PR, YouTuber, FB group, etc.), which is very beneficial for the cold start of many new products.

For products that cannot be advertised on the site, such as those for adults, you can now find influencers to promote them openly without having to find a service provider. (Am I slapping myself in the face?)

Because the backend can view the homepage and contact information of Amazon celebrities, you can contact them to do buyer shows or conduct a lot of off-site promotions.

I asked the investment manager, and he said that this entrance has already gone through two internal tests. If there are no problems under normal circumstances, it will probably be put into public testing next. Let's wait and see.

Some people jokingly call this entrance a project that Amazon itself will launch its own off-site promotion service. It is still in internal testing and most people do not have it. Of course, there are ways to obtain the entrance.