Super detailed! Amazon sellers’ Q4 peak season preparation week schedule

Amazon's cross-border sales often peak in the fourth quarter, so preparations in terms of reasonable inventory management, listing optimization, promotional strategies, and customer service are essential during this critical period. The following is a detailed action plan covering the key nodes and corresponding business dimensions for each week:

Week 1: October 2 to October 8

• Inventory management: Assess current inventory levels in preparation for upcoming peak periods like Prime Day and Halloween.

• Listing optimization: Focus on keyword research, product titles, bullet points, product descriptions, and the creation of high-quality images to ensure that product information is attractive.

  
  

Week 2: October 9 to October 15

• Promotion plan: Plan and arrange Prime Day promotion activities to attract consumers.

• Halloween Marketing: Start preparing and executing Halloween-related product launches and marketing campaigns.

  
  

Week 3: October 16 to October 22

• Halloween Warm-up: Complete the creation of Amazon Halloween promotions and discounts, and make sure the discount information is prominently displayed in the listing.

• Double Eleven Preparation: Start planning the “Double Eleven” promotions and activities on November 11th.

  
  

Week 4: October 23 - October 29

• Competitor analysis: Study competitors’ prices, promotions, and market information to prepare for the next step.

• Customer Service: Be prepared for a high volume of customer inquiries and ensure your customer service team can handle issues efficiently.

  
  

Week 5: October 30 - November 5

• Halloween Promotion: Officially launch the Halloween promotion and pay close attention to conversion effects and discount information to attract consumers.

• Double 11 preparation: prepare specific theme content and other customized marketing activities.

  
  

Week 6: November 6 to November 12

• Black Friday and Cyber ​​Monday Preparation: Develop and complete promotional plans for Black Friday (November 24) and Cyber ​​Monday (November 27).

• Thanksgiving preparation: Plan promotional activities and publicity content for Thanksgiving (November 23).

Week 7: November 13 to November 19

• Content quality check: Ensure that the listing content meets the needs of Black Friday and Online 1 promotion and make dynamic adjustments.

• Email Marketing: Plan and execute email marketing campaigns to promote Black Friday and Cyber ​​Monday sales.

  
  

Week 8: November 20 to November 26 (Thanksgiving Week)

• Thanksgiving Promotion: Launch special Thanksgiving promotions and giveaways (November 23), highlighting the promotional elements that embody the spirit of "giving and gratitude."

• Advertising campaign: Increase ad spend and visibility on Thanksgiving Day (November 23).

  
  

Week 9: November 27 to December 3 (Black Friday and Cyber ​​Monday continue to be popular)

• Black Friday: Continue to monitor traffic and sales during the holiday season.

• Customer Support: From November 24 to November 28, we responded to a large number of consumer inquiries, provided timely and effective responses, and promoted traffic conversion.

  
  

Week 10: December 4 to December 10

• Cyber ​​Monday follow-up: Continue to offer discounts and other marketing activities to attract consumers who have not yet purchased.

• Christmas Marketing: Shift your focus to marketing products for Christmas (December 25), Kwanzaa (December 26-January 1), and Hanukkah (December 26-January 1).

  
  

Week 11: December 11 to December 17

• Be prepared for the “last-minute” consumer: Develop a marketing plan that targets consumers who will miss holiday deals or want to make last-minute purchases, and offer fast delivery services to attract them.

• Inventory Monitoring: Closely monitor inventory levels to ensure there are no shortages during the peak holiday shopping season.

  
  

Week 12: December 18 to December 24 (Christmas week)

• Last Minute Holiday Sales: Run last minute holiday sales.

• Order fulfilment: ensuring all orders are completed in time to meet the Christmas (December 25th) delivery deadline.

  
  

Week 13: December 25 to December 31

• Clearance Sales: Consider a clearance sale after Boxing Day, offering discounts on holiday-related products to clear out remaining stock.

• Year-end review : Evaluate marketing and sales performance in the fourth quarter and start planning New Year activities (December 31 and January 1), thinking about how to gain more cost-effectiveness in the new year.

This action plan helps sellers prepare for Amazon's highly competitive sales season and maximize business opportunities at key time points to attract more consumers' attention and purchases. It includes not only the preparation of inventory and promotion strategies, but also the increase of customer service and advertising spending to ensure success during this critical period.