It is learned that recently, according to the "Mexico E-commerce Report 2025" released by Elogia, the Mexican e-commerce market continues to expand, and consumers' online shopping frequency and spending continue to increase. The report shows that 45% of Mexican consumers shop online every week, with an average purchase of 1,203 Mexican pesos. Mercado Libre (77%) and Amazon (73%) are the preferred platforms for consumers, dominating in categories such as fashion, electronics and beauty products. Among the factors that influence consumers' purchasing decisions, price and promotion (77%), platform quality and trust (74%), and shopping convenience (73%) are the most critical factors. At the same time, consumers' expectations for fast delivery are increasing, with 71% of consumers saying they hope to receive their purchased goods within five days. This trend shows that e-commerce platforms need to continuously optimize delivery speed to meet consumer needs. Despite the strong performance of the Mexican e-commerce market, after-sales service still faces challenges. About 30% of consumers said they encountered difficulties in the return process, and 74% of Mexican consumers said they would choose to abandon a brand if they encountered unsatisfactory customer service. Therefore, improving the quality of after-sales service and optimizing customer support will become an important issue for e-commerce platforms. In terms of device usage, smartphones have become the preferred device for online shopping for Mexican consumers. 92% of consumers prefer to shop through mobile apps rather than traditional e-commerce websites. This trend requires e-commerce platforms to strengthen the optimization of mobile user experience to ensure that consumers can shop smoothly on their phones. In addition, the Mexican e-commerce market is actively adopting new technologies such as live shopping and artificial intelligence. The report mentioned that 58% of sellers plan to use live shopping tools (such as TikTok Shop and Instagram Shopping) in the future, while 53% of sellers intend to adopt artificial intelligence-based technologies (such as ChatGPT) to enhance the personalization and automation of the shopping experience. The application of these technologies will help e-commerce platforms stand out from the competition. The report also highlights the "omnichannel" trend in the e-commerce industry. 79% of consumers said they would combine online and offline shopping channels to make purchases, showing consumers' demand for multiple shopping channels. Therefore, e-commerce platforms need to strategically integrate online and offline resources to provide a seamless shopping experience. Author✎ Summer/ |
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