To stimulate clothing sales! Walmart launches enhanced virtual try-on feature!

Walmart is innovating its digital capabilities to provide a new virtual shopping experience through personalized fitting rooms. With rising food and gas prices, customers have been reducing purchases of non-essential items such as clothing. Walmart hopes to attract more customers to buy its clothing by taking its virtual fitting room technology to the next level.

When Walmart launched its virtual fitting room in March this year, it provided 50 models of different body shapes and heights for consumers to choose the model that is most similar to their own body shape. Now Walmart has innovated its virtual fitting room function, allowing consumers to virtually try on clothes by posting photos. This move is conducive to improving consumers' shopping experience and stimulating potential consumers' purchasing needs.

Denise Incandela, executive vice president of Walmart US apparel and private brands, said her virtual fitting room can show the fit of clothing in a realistic way. Through Be Your Own Model, consumers can see a hyper-realistic try-on effect in seconds. This is due to the use of the originally developed accurate image algorithm and machine learning model.

How Does Walmart's New Virtual Fitting Room Work?

The new virtual try-on experience is available on more than 270,000 items across all brands on Walmart.com, with more products available all the time.

When you enter the app and select the clothes you want to buy, you will be presented with the ability to see the clothes themselves (be your own model) or another model (select my model). After choosing the first option, you will need to upload a photo of yourself following certain parameters in the Walmart app itself. You will also need to provide some details, such as adjusting your height, etc. Then the algorithm will show you how the clothes will look on you.

The enhanced virtual try-on experience is available on the Walmart iOS app. It will also be available to Android users in the coming weeks. The new feature development was achieved through the acquisition and implementation of the Zeekit virtual testing platform.

Editor ✎Estella/

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