September 7th! H&M will launch the C2C resale platform H&M Rewear in Canada!

H&M has announced that it will launch its resale platform H&M Rewear for the first time in Canada. H&M Rewear is a one-stop digital customer-to-customer (C2C) resale platform. Starting September 7, Canadians can sell their second-hand products on H&M Rewear, regardless of brand or style. It is reported that H&M Rewear is supported by Reflaun, a well-known resale service technology company (RaaS).

The H&M Rewear platform provides a unique resale service to ensure that the user experience is smooth, efficient and high-quality from start to finish. Sellers will be able to search for H&M products directly by entering the product number on the care label, and then access the pictures, descriptions and colors of the previous season through the H&M search bar, so as to grasp the fashion trends and put the clothes that buyers are interested in on the shelves, thereby increasing the chances of successful sales. In order to create a high-quality visual experience, H&M Rewear will perform the first image retouching of all resale products to create a high-quality visual experience. In addition, H&M Rewear will also provide sellers with price suggestions through its price recommendation algorithm to help sellers determine the most competitive price and optimize the chances of successful sales.

Unlike many other resale platforms, H&M Canada will offer its sellers two ways to receive payment. Sellers can choose to receive payment directly to a bank card or choose to receive an H&M gift card (redeemable for 20% added value at H&M online and in-store). H&M Canada will also offer its members the option to purchase resale products with one click through its "smart button". The smart button located on the member's order history page on www.hm.com will be pre-populated with their past purchase records, creating a seamless shopping experience for buyers to query their order history.

It is learned that H&M Hennes&Mauritz AB (publ) was founded in Sweden in 1947 and is listed on Nasdaq Stockholm. H&M's business philosophy is to provide fashionable clothing and product quality in a sustainable way and at the best price. In addition to H&M, the group also has brands such as COS, Monki, Weekday, &Other Stories, H&M HOME, ARKET and Afound. Currently, the H&M Group has 53 online markets and 4,950 stores in 74 markets, including franchise markets. H&M's sales in 2020 were 187 billion Swedish kronor.

Editor ✎ Estella /

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