Amazon's low-price mall shares BSR? If you can't beat it, join it!

Last Wednesday, Amazon’s low-price mall was launched, setting off a sensation in the entire cross-border e-commerce circle and beyond .

Now that several days have passed since the low-price mall went online, a series of questions such as "How are the sales performance of the sellers of this project?" and "How can we enter the low-price mall?" are still attracting much attention in the industry.

Recently, a seller broke the news. According to the investment manager, there are links to low-price malls that have thousands of orders per day! And sellers on social platforms have also reported good news:

At present, there are quite a few sellers who have made a profit. Many products listed on the low-priced mall have successfully achieved sales growth, and some sellers have even sold out directly.

According to comprehensive feedback, the best-selling products in the low-price mall are mainly low-value, high-demand and Christmas-related products .

A seller said that after two weeks of shipping on Amazon's low-price mall Hual, the money Amazon spends on testing one model can probably be used to test 10 models on the low-price mall! Specifically, the first leg is negligible, the listing speed is very fast, and it takes 7-15 days for the customer to receive the product after the order is placed. From the company's perspective, the timeliness is faster than sending the product by red order to FBA, the turnover is very fast, there is no need to hold so much inventory, and the supply chain is healthier than FBA.

At present, many sellers are ready to make a move, but some sellers have also reported another situation: Amazon's low-price mall and the main site share the same ranking! !

In addition to placing orders on the low-price mall, some sellers found that multiple links from the low-price mall were listed on the new product list of the same category on the Amazon main site. Here are a few links for you:

Link 1:

https://www.amazon.com/gp/new-releases/fashion/2368365011/ref=zg_bs_tab_t_fashion_bsnr

This link comes from the new product list of Amazon's Women's Blouses & Button-Down Shirts category. The third-ranked link is from the product of Amazon haul.

Link 2 : https://www.amazon.com/dp/B0DJ592NNQ/

Find a link from the low-price mall and click it to get the BS list of the main site. Product listing time: 2024-09-26 (53 days), sales in the past 30 days are 121.

The most explosive one is #568 in Cable Sleeves!

Link 3 : Taking the kitchen subcategory "Whisks" as an example, on Amazon US, a product priced at $1.89 from a low-price mall has entered the new product list of this category and is currently ranked seventh.

Previously disclosed internal information showed that Amazon's low-price mall and main mall were independently separated. However, it now appears that the information does not match the actual situation!

The low-price mall and the main site share the BSR ranking, which will have an impact on all products, especially the main site sellers who sell low-priced products, which will undoubtedly be a heavier blow!

Fortunately, according to some sellers’ observations, no products from low-price malls are currently on the BS list. Moreover, compared with product links from other main sites, product links from low-price malls do not show specific prices on the new product list. After clicking on the product details page, you will only see the product introduction and an entrance to Amazon’s low-price mall.

Therefore, some sellers believe that Amazon’s low-price mall is still in the beta stage, and sharing the new product rankings with the main site is likely intended to attract traffic to Amazon’s low-price mall.

The latest news is that Amazon has started a new round of investment promotion. An Amazon representative told foreign media Business Insider that the company plans to expand Amazon Haul's product selection in the coming weeks.

Currently, the low-price mall is an invitation-based system, with Amazon in the United States screening the list and the investment manager inviting them. According to an official staff member, the invited low-price mall stores have several characteristics: they have operating experience, a high number of ASINs and sales, and a relatively large number of products that meet the specification/price requirements, and the categories are in line.

How do sellers sign up? If you are interested in joining, you can get more information [here] or contact [[email protected]] to join the waiting list. Please note that Amazon Haul sellers need to send inventory to the designated FC fulfillment center (currently located in China).

The link [here]:

https://sellercentral.amazon.com/help/hub/reference/GMULTR2SMZ6WWX57

The contents involved are:

Sellers who have not received an invitation email do not need to be too anxious. If you want to join Amazon's low-price mall and are a seller in categories such as fashion, home and daily necessities, you can send an email to join the waiting list.

The email address is [email protected] . Please use the email address registered with Amazon to send: company name, login email address, seller ID and product category.

It should be noted that although low-price malls have opened up new traffic channels, their profit margins are low. Sellers should do a good job of cost accounting before participating to measure whether they can really benefit. At the same time, low prices are not necessarily the only selling point. Differentiated products and high-quality customer service may add more value to your products.