What is Listing Quality Dashboard? Listing Quality Dashboard Review

Background

To sell products well on Amazon, listing optimization is the first step. However, after manually creating a listing, there may be attribute defects of one kind or another, and general sellers cannot confirm which attributes should be filled in and which are not applicable. At this time, Amazon's tools are very helpful. On the Amazon front desk, customers sometimes use specific attributes to filter search results. According to Amazon's guidance, adding these attributes ensures that customers will not miss the seller's products when meeting customer requirements and using filters.

Listing Quality Dashboard Advantages

1. Help sellers intuitively view the product list and attributes that need to be supplemented with missing attributes

2. You can sort products based on their search display volume, giving priority to improving products with high traffic and low conversion rates

3. Completing all attributes will help increase traffic and help conversion

Support attributes

Procedure

Step 1 Click "Manage Inventory" in the "Inventory" drop-down menu.

Step 2 Click “Quality Dashboard BETA”

Step 3 Check the products that need to add attribute values

Method 1: Click Search Impression and select descending order to prioritize the attribute values ​​of high-traffic products to further improve conversions.

Method 2: Enter the ASIN number/SKU number/product title directly in the search box to find the corresponding product (if no results are found, it means that the product has no attributes that need to be supplemented)

Step 4 Click "Review" to view the missing attributes.

Step 5: Complete the corresponding attribute values ​​according to the prompts. After adding, click "Save and close" and you're done!

Development History

On May 2, 2020, Amazon launched a new tool, Listing Quality Dashboard, on its US and Indian seller platforms. For products that have been uploaded, sellers can use this tool to visually check the self-check list of important listing attributes, check and improve them one by one, monitor the quality of store listings in real time, and check the product attribute information that needs to be supplemented at any time.

References

• 1. Low traffic in listings? Low conversion? New Amazon listing tools to help you: Jingsheng Cross-border
• 2. Low traffic in listings? Low conversion? New Amazon listing tools to help you: Sohu [cited on 2020-06-24T16:00:00.000Z]