What is Grofers? Grofers Review

Basic Introduction

Grofers owns 8 brands, including Grofers Happy Day, Grofers Happy Home, etc. It has cooperated with more than 5,000 merchants and provides more than 3,000 discounted products every day.

Business Scope

The business covers 26 regions in India including Agra, Ahmedabad, Bangalore, Bhopal and Bhubaneswar.

Financing

In February 2015, Grofers received US$10 million in Series A funding from Sequoia Capital. Details of the Series B funding were not disclosed.

In November 2015, Indian food delivery company Grofers received US$120 million in Series C financing, led by Japan's SoftBank, followed by Tiger Global, Sequoia Capital and Apoletto Managers. This round of financing will mainly be used to continue expanding its business.

In 2017, Grofers received US$15 million in Series D funding from investors including Grofers International, Tiger Global Management and SoftBank Group.

In March 2018, Grofers completed a 400 crore rupee (about 62 million U.S. dollars) Series E financing from Japan's SoftBank Group. This round of financing will be used to develop its own brand, improve the supply chain system, and increase penetration in cities where it does business.

In May 2019, Grofers received a US$200 million Series F pre-IPO financing round led by SoftBank Vision Fund.

In July 2019, Grofers completed a strategic investment of US$10 million from Abu Dhabi's Capital Investments.

In August 2019, Grofers completed a strategic investment of US$70 million from investors including Sequoia Capital, KTB Investment Group, SoftBank Capital, and Tiger Fund.

In November 2020, Indian e-commerce platform Grofers will receive a follow-up investment of approximately US$30 million from SoftBank. Existing investors Tiger Global and South Korean investment company KTB Ventures will follow suit. The estimated financing amount is between US$55 million and US$60 million, and the post-investment valuation will be between US$650 million and US$700 million. This round of financing will help Grofers cope with the increasingly fierce competition in the domestic e-commerce field in India.

Development History

In December 2013, Grofers was officially launched.

In 2016, Grofers exited operations in major cities of all states including Bhopal, Bhubaneswar, Coimbatore, Kochi, Ludhiana, Mysuru, Nashik, Rajkok and Visakhapatnam.

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