What is Linio? Linio Review

introduce

The Linio website is affiliated with Rocket Internet, a European Internet incubator company.

Linio focuses on the Spanish-speaking market and has opened businesses in eight Latin American countries. It has more than 2,000 employees and 35 million monthly UVs. At the end of 2014, Linio began to do cross-border business, and in 2015, it launched Chinese investment promotion, allowing Chinese sellers to sell in five national sites including Mexico, Colombia, Chile, Panama and Peru.

Latin America has a market of 500 million consumers, and Linio’s online shopping user share reaches 60%.

Platform Advantages

We have a local team of more than 2,000 people in Latin America, answering questions and handling complaints online in Spanish;

Linio's headquarters is located in the downtown business district of Mexico City.

Linio-branded trucks are now common on the streets, alleviating early concerns of consumers in emerging markets about cross-border shopping

Linio’s customer service is available 24 hours a day to process returns;

Advantages of Settlement

1. Sellers conduct business activities independently

2. No monthly rent and platform fees

3. Directly targeting numerous consumers in the Latin American market

4. Get help and training services from the Linio team

5. Rapid development along with the Linio platform, Linio sales increased by 300% in 2015.

6. English and Chinese customer service team

7. Support automatic product upload

8. Freight discounts

9. Supports cross-border payments from Payoneer and Worldfirst, and payment can be made in US dollars.

Linio entry conditions introduction

1. Business license;

2. Screenshot of the company’s Payoneer account;

3. Sales links and order screenshots of other cross-border e-commerce platforms.

Linio Platform Fees

1. Commission fee: There are different commission rates according to different categories;

2. Operation fee per item: 0.8 USD.

Linio platform payment

Payoneer for Business

Linio Platform Logistics

1. Straight hair;

2. FBL;

3. 10-20 working days.

Linio online store sites

www.linio.com.mx

www.linio.com.co

www.linio.com.pa

www.linio.com.pe

www.linio.cl

Settlement process

Financing

In 2012, JP Morgan invested $50 million in Linio.

In November 2012, Linio received a $40 million investment from Kinnevik.

In December 2012, Summit Partners invested $26 million in the company.

In January 2013, Tengelmann Group invested USD 20 million.

At the end of 2014, Jumia received a new round of financing of US$150 million.

In September 2016, Linio announced that it had received a US$55 million (approximately RMB 360 million) investment to provide further financial support for its development in the Latin American e-commerce market.

Development History

Linio was founded in 2012 and started to adopt a self-operated merchandise model, similar to JD.com.

At the end of 2013, it began to transform into a platform model and attract local investment in Latin America.

In 2014, we started doing international business and opened a Miami office to attract investment in the United States.

In early 2015, we opened offices in Hong Kong and Shenzhen to attract investment in Asia.

In August 2018, Falabella group (the largest retailer in Latin America, with more than 500 offline stores and businesses covering offline department stores, finance, real estate, e-commerce, etc.) completed the acquisition of the Linio platform for approximately US$138 million.

References

• 1. Investments received by Linio in 2012: Chuangyebang website [cited on 2018-03-18T16:00:00.000Z]
• 2. Linio received government investment in 2016: Yiming website [reference date 2018-03-18T16:00:00.000Z]
• 3. Linio advantages: Baidu Library [cited on 2018-03-18T16:00:00.000Z]