Recently, international flights and shipping capacity have gradually recovered, and a large number of express cargoes have been transferred to international express and express ships. In less than half a month, the price of air freight has dropped by as much as 50%. Some sellers and logistics companies have reported that the price of air freight has even dropped to more than 40.

The price reduction of air freight can reduce store costs to a certain extent. This news should be welcomed by sellers, but many sellers said that there is a long way to go......

During the epidemic, the price of air freight has overwhelmed sellers, and the delivery time cannot be guaranteed, so the last-mile delivery is already at risk.

The U.S. site lifted its warehousing restrictions in early May, and a large number of sellers frantically replenished their stocks, making final delivery even more difficult.

Due to logistics delays at the front and back ends, buyers continue to cancel orders, give bad reviews, and initiate A to Z requests. Sellers need to spend a lot of energy to deal with these problems. Many sellers say that their store operations are already difficult.

420,000 negative reviews, half of which were given to Chinese sellers

Negative reviews are a very troublesome issue in operating products. Many sellers have reported that they received a large number of negative reviews during the epidemic.

In March, a large number of new sellers flooded into the Amazon market, causing a wave of negative reviews on Amazon's various sites.

▲ In less than four weeks, the negative review rate on the Australian site increased from 10.4% to 13.5%

The sellers also have their own grievances, crying out: How can they be cross-border sellers? They are clearly magnets for bad reviews.

After the outbreak, Amazon FBA delivery pressure increased significantly, and sellers were restricted from sending products to FBA warehouses. This forced sellers to fulfill orders themselves, causing more consumers to encounter logistics problems.

In May, the number of negative reviews on the US site had grown to 945,000, more than doubling year-on-year.

Delivery issues are the most common reason for negative reviews, with 49% of negative reviews containing keywords such as “never,” “received,” “tracking,” “package,” “late,” and “delivery . ”

In addition, the peak season is generally a period of high incidence of negative reviews, and the recent surge in the number of negative reviews is mainly due to the impact of the new coronavirus epidemic.

In addition to the US site, the number of negative reviews on other Amazon sites is also increasing. For example, on Amazon Australia, as of the end of April, 25% of the reviews were negative. Even on the Japanese site, which has fewer negative reviews, the number has increased from 2% to more than 10%.

  ▲ Comparison of the percentage of favorable comments on each site with last year, blue is this year's data

Dealing with so many negative reviews is already a headache for sellers, but in addition to the large number of negative reviews caused by logistics delays, many sellers have reported that they have received a lot of A-to-Z...

Hundreds of A to Zs discouraged a large number of sellers

One seller said that he received a lot of A-to-Z and was panicked and didn't know where to start. Then many sellers offered "misery-selling" consolation.

▲ Image source: Zhiwubuyan user @江湖逍遥

▲ Image source: Zhiwubuyan user @梦内倾心

Sellers said: Although Amazon stipulates that recent order defects will not be counted in performance, facing dozens of pages of ATZ, many sellers are tired of communicating with buyers to cancel their claims.

In addition, some sellers further stated that there was a logistics order number to prove receipt, and Amazon finally refunded the buyer.

Now Amazon does not provide an opportunity to appeal many claims, and directly refunds the money, regardless of whether the buyer’s reasons are true or not.

Moreover, many sellers are prepared to lose both money and goods. After refunding the seller, most of the time, the buyer will not return the goods. Even if the buyer is asked to return the goods, it is quite troublesome to operate.

Regarding a series of chain reactions such as bad reviews and A to Z caused by logistics delays, many sellers said that they can only set up extended delivery time in the background to reduce the impact of delayed order delivery.

Of course, if sellers have better solutions, please feel free to share them in the comment section.

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