Amazon sellers' orders are interrupted! Will the shopping cart undergo major changes?

Last night, many sellers suddenly reported that there were abnormal interruptions in orders, with no orders shown for several hours. They didn’t know whether it was due to data delay or a problem with the front desk.

This morning, some sellers were affected and had no orders all night, while some sellers began to gradually resume orders. Later, some media on the Internet revealed that due to the unexpected power outage, some areas were unable to access the Amazon Mall website.

Amazon often crashes due to bugs, which prevents buyers from shopping, causing sellers to lose a lot of orders. However, power outages are a relatively rare cause. Many sellers were affected, and it is estimated that Amazon's key computer room lost power.

The situation began to gradually recover in the morning and was basically normal by noon, but Amazon did not announce the power outage or investigate the cause. We don't know the cause of the power outage and there is no way to prevent it. Everyone should pay more attention to whether there are any abnormalities in orders in the next two days.

Another thing happened today. Amazon and European regulators reached an agreement and made a preliminary compromise on antitrust issues.

The compromise includes giving more opportunities for non-FBA products to be displayed. The antitrust agency cited the example that Amazon’s current shopping cart policy heavily favors FBA products, and products that are not delivered by Amazon cannot grab the shopping cart, and the chances of being ordered are much less than those of FBA products.

The agreement reached between Amazon and European regulators includes giving more non-FBA products more opportunities to get into shopping carts and appear in search results. Amazon will also open the Prime program to third-party logistics sellers as long as they meet certain delivery time requirements. The latter content sounds like the SFP program, but I believe that with the intervention of antitrust agencies, this threshold will not be too high, and there will be regulators to ensure that Amazon will not favor FBA products when implementing it.

Overall, this is good news for sellers. Amazon’s preference for FBA and self-delivery products is well known. The business environment for self-delivery sellers has been getting worse in the past two years. Amazon’s tightened return policy for self-delivery and further reduced the push for self-delivery products have made it difficult for sellers who use the self-delivery method to move forward. After the EU bill, this situation will be improved in a targeted manner, and self-delivery products will definitely have more opportunities in the future.