Etsy to pilot paid membership program Etsy Insiders for US users

It is learned that on July 31, according to foreign media reports, Etsy announced that it will launch a paid membership program called Etsy Insider to enhance customer loyalty.

It is understood that in mid-September, Etsy will launch a closed beta version of Etsy Insider to specific buyers in the United States. This membership plan is similar to Amazon Prime membership, but without services such as streaming video, and mainly provides benefits such as free shipping and discounts. Although the price has not yet been announced, Chief Operating Officer Raina Moskowitz said that the monthly fee will be close to the price of a cup of latte, probably between $3-9.

Invited U.S. users can choose to purchase quarterly or annual memberships . Etsy Insider membership includes the following benefits: free shipping on millions of items within the U.S., birthday gifts, limited edition annual gifts designed by Etsy sellers, priority access to special discounts and selected products, etc.

Etsy said the benefits of Etsy Insider will bring great value to buyers, but the program will be free for Etsy sellers. Benefits, including free shipping, will be supported by Etsy and membership fees. In addition, "select sellers" will be invited to provide exclusive discounts for Etsy Insider members to achieve more growth.

The trial of the membership program comes as Etsy faces a "tough environment for discretionary consumer goods." In the first two quarters of 2024, Etsy's total merchandise sales fell. In addition, Etsy faces competition from new rivals such as Michaels in the market. Through the Etsy Insider membership program, Etsy is trying to improve its revenue difficulties and further strengthen customer loyalty.

Author ✎Rayna/

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