More than 80% of people will shop! The popularity of "Cyber ​​Week" in the United States is high!

According to the latest survey by market research firm Drive Research, more than 80% of American consumers will shop during this year's "Cyber ​​Week" (from Thanksgiving to Cyber ​​Monday, November 24 to November 28). Despite the unfavorable factors such as inflation, Americans are very enthusiastic about shopping during "Cyber ​​Week".

The survey shows that one in five consumers plans to spend $1,000 or more, a 43% increase from 2021. In addition, 23% will spend $200 to $399 and 22% will spend $400 to $599. Clothing, electronics and toys will be the most popular categories during Cyber ​​Week.

Compared with last year, the number of online shoppers during this year's Cyber ​​Week has greatly increased. According to the survey, almost two-thirds (64%) of consumers will shop online, a significant increase of 42% year-on-year. Amazon and Target have become the most popular online shopping destinations.

Cyber ​​Week became the second most popular shopping carnival in the United States, second only to Black Friday (69%). Millennials, Generation Y and Generation Z were the main online shopping groups during Cyber ​​Week, accounting for 86% of the total population.

The survey also found that 47% of people will go to the store to shop, Walmart (62%) is the most popular physical retailer, followed by Target (58%) and other large shopping malls (34%). In addition, during the "Cyber ​​Week", more than half of consumers will choose the "buy online, pick up in store" (BOPIS) function.

In addition, a survey from UserTesting, another market research company, found that Americans have a very high willingness to buy during this year's holiday season. Almost all (95%) consumers said they would shop on Black Friday and Cyber ​​Monday in 2022, and one-third of them planned to shop online and in-store at the same time. On the other hand, despite inflation, 31% of people plan to spend more than in previous years. 26% plan to spend the same as before, and 40% plan to spend less.

Editor ✎ Nicole/

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