Online alcohol sales in the United States reached $6.1 billion in 2021! Strong growth is expected to continue in 2022!

It is learned that according to data released by Rabobank, online alcohol sales in the United States reached US$6.1 billion in 2021, and are expected to grow stronger in 2022.

According to a survey by Rabobank, online alcohol sales in 2021 are as follows:

• Online sales channels account for about 4% of total sales channels. Although the increase is small, it has increased compared to 2019 (1.9%);
• Alcohol sales through online grocery platforms have increased by 271% in two years, four times the sales in 2019;
• There are 1,500 websites selling alcoholic beverages, a significant increase compared to 2019 (200);
• The number of US wine e-commerce companies increased by 117%.

In addition, Rabobank predicts that online alcohol sales in the United States will grow by 3.4% in 2022, and the online sales channel will be the main driving force for the industry's growth.

It is learned that in 2020, the sales of wine generated through the DtC online sales channel increased by 73%, successfully saving hundreds of small wineries from bankruptcy during the epidemic. Rabobank also predicts that in 2022, the DtC sales channel will account for about 23% of the online sales channel.

Editor ✎ Nicole/

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